The success of your app growth strategy depends on defining the right metrics and continually optimizing for different events along the user journey. And these KPIs differ from industry to industry – the marketing objectives of an e-commerce platform will be different than that of a gaming app. Come learn from seasoned growth marketers across different verticals as they share their programmatic strategies and how they moved beyond driving installs to optimizing for down-funnel metrics like ROAS or LTV, and measuring the incremental gains of their campaigns.
What we covered:
