How Social Apps Thrive Beyond the Pandemic

How Social Apps Thrive Beyond the Pandemic

Social apps have increasingly become a destination for people to meet, make new connections, and simply hang out. Represented by dating apps, the market doubled in 2021, surging past $4B in revenue. But, to stay competitive, apps need to stand out—much like their users.

Join us as we explore how social app marketing trends have evolved in the past year and what marketers should know in the new endemic world, together with Danchen Zhang, Marketing Manager at Paktor.


  • Dean Govendar – Senior Sales Manager at Liftoff + Vungle
  • Varun Budhiraja – Account Executive, SEA at AppsFlyer
  • Danchen Zhang – Marketing Manger at Paktor
  • In this webinar we covered:

    • The best strategies for acquiring active users for your app
    • UA trends across platforms, regions, and seasons
    • Best practices for designing ad creatives that win high-value users
    • Tips & tricks for standing out in the market