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Sam’s Club: How to Optimize the User Journey to Keep Customers Using the App

Our deep-dive into the top tips from real-life Mobile Heroes continues with Drew Frost, Sr. Product Marketing Manager at Sam’s Club, to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, recognized for his app marketing and UA expertise, knows this first-hand from overseeing Scan & Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.