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RetailMeNot – Amanda Carvell

Peggy Anne Salz from MobileGroove catches up with Amanda Carvell, Sr. Manager, Digital & CRM at RetailMeNot, a leading savings destination, connecting millions of consumers to the retailers, brands and restaurants they love.

Mobile marketers are more concerned than ever about brand safety and ready to take action to make sure their advertisements appearing in brand-safe environments. It’s all about ensuring the match between your advertising, your audience and where your ad appears. Amanda shares the questions mobile marketers need to ask, the policies they should follow and the importance of personal contact. Amanda also discusses the signs of ad fraud and what mobile marketers can do to drive app growth and retention.