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Creatives, Campaigns And Connecting With Millennials – Acorns

Host Peggy Anne Salz catches up with Sami Khan, Mobile Hero and former Senior Director of Marketing at Acorns – a micro-investing company changing customer behavior around financial planning and savings – to discuss creatives, campaigns and calls-to-action that get the attention – and the respect – of Millennials. Sami lifts the lid on the approaches that allowed him to scale using Facebook app install ads and reviews what marketers need to know about platforms, including Snapchat and Pinterest, to leave a lasting impression that encourages lasting loyalty.