2018 mobile marketing events

The Ultimate Guide to Mobile Marketing Events in 2018

By Nicole Bansal | January 10, 2018

Attending mobile marketing conferences is one of the best ways to stay on top of data-driven marketing trends and become innovative in your campaigns and strategies. With a new year upon us, now is the time to map out which events belong in the first half of your 2018 calendar.

To help you find the right conferences, we’ve rounded up the top picks for can’t-miss mobile marketing events from across the globe. Our picks are highly recommended by former attendees, offer innovative & educational tracks, and feature awe-inspiring leaders as keynote speakers.

Casual Connect USA
Disneyland, Anaheim | January 16 – 18
After 4 straight years in San Francisco, Casual Connect USA is on a new three-year rotation across West Coast cities including Anaheim in 2018 and Seattle for 2020. This gaming-focused event includes an extensive speaker schedule, networking events, developer showcase, and indie prize scholarship program, all taking place at the Happiest Place on Earth!

Pocket Gamer Connects
London | January 22 – 23
Bringing together over 300 delegates from across the gaming industry, this event focuses on indies, development studios, publishers, hardware manufacturers, investors, and media. Pocket Gamer’s conference combines a lively expo space with 2 days of focused talks spread over 4 tracks covering the key questions facing the gaming industry including global trends, marketing, technical & design issues, and developer know-how. Come check out a special gaming edition of our Which Ad Won? panel on day one at 10:40am or swing by Booth 102 to say hello!

Mobile Growth Summit
San Francisco | February 7 – 8
The Mobile Growth Fellowship returns to San Francisco for the fourth edition of their annual flagship event. This 2-day mobile marketing conference features the very best collection of thought leaders working in user acquisition, monetization, engagement, retention, data science, and analytics. Connect with other mobile industry professionals and learn what you need to grow your mobile app business.

Kochava Mobile Summit
Sandpoint, ID | February 14 – 16
Surrounded by the Selkirk mountains lies one of the most beautiful small towns in America – Sandpoint, Idaho. The fifth annual Kochava Summit will gather 200 industry leaders here for 3 days of content, discussion, networking, and skiing at Schweitzer Mountain Resort. This invite-only event is one not to be missed!

Mobile World Congress
Barcelona | February 26 – March 1
This trade show and conference remains the juggernaut of all mobile-focused events. With over 2,300 exhibitors and 108,000 attendees across 9 halls (not to mention the hundreds of parties every night), MWC is the world’s largest gathering for the mobile industry. You’ll find the Liftoff team at our booth in Hall 8.1, location D68. Be sure to schedule a meeting if you want to learn more about our latest products.

SXSW Interactive
Austin | March 9 – 13
Founded in 1987, South By Southwest is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for marketing professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW Interactive (or SXSWi for short) is dedicated to the tech industry – equal parts conference, festival, and evening networking, from parties to award presentations and almost everything in between. 2018’s event will feature philanthropist Melinda Gates as the keynote speaker. We recommend going for Interactive, but staying for Music.

App Growth Summit
New York | April 5
The new kids on the ad tech block, The App Growth Experts, will be kicking off their events schedule with this inaugural event in New York City. Mobile app experts and brand marketers will meet at AGS to exchange ideas and strategies in a setting which encourages interaction and active engagement. Presentations from industry leaders and expert-led discussion panels will highlight the day’s insightful content. The day’s activities conclude with a happy hour fundraiser for Women In Wireless.

Mobile Apps Unlocked
Las Vegas | April 24 – 26
This spring, over 2000 leaders from top mobile brands will gather at the MGM Grand for two full days of learning and networking at Mobile Apps Unlocked (MAU). This year will mark the first edition of their invite-only Retail Unlocked event – a half-day, pre-event summit dedicated to e-commerce marketers. Regardless of which event you attend, Liftoff’s poolside cabana will be the ideal place for an afternoon meeting.

GMIC Beijing
Beijing | April 26 – 28
2018 marks the tenth anniversary of the Global Mobile Internet Conference, celebrating a decade as the catalyst of mobile growth in APAC. GMIC is a global tech conference network, and its Beijing conference is the largest in scale. Last year, it welcomed more than 600 speakers, 300 exhibitors, and hosted an astonishing 1,000,000 participants at its G-festival, which showcased the newest highlights of the tech industry. This year, you’ll find Liftoff at booth P14 in the Exhibition Hall.

App Promotion Summit
New York | June 28
This event comes after eight groundbreaking conferences held around the world with a goal of facilitating progress in this fledgling industry. App Promotion Summit is designed to enable relationships and contribute to the growth of the industry. The summit boasts fast-paced agendas, superb contributors, brilliant atmosphere, fantastic interaction, unrivalled networking, and a focus on the smaller details.

Did you think we were going to give it all away? Stay tuned to find out which events you can’t miss in the latter half of 2018!