Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification

We are thrilled to announce the Vungle SDK is now IAB Tech Lab certified for Open Measurement (OM) SDK measurement across all ad formats.

Developed by the IAB Tech Lab, the OM SDK is the mobile app ecosystem’s industry standard for third-party viewability measurement. It enables advertisers to collect viewability measurement for their campaigns via any OM-supported measurement vendor in a standardized, industry-verified way.

We have been longtime supporters of the OM standard and are thrilled to upgrade our support to include native on SDK 7.1+ for Android and 7.2+ for iOS. You can begin running your OM-compliant fullscreen, banner, and native campaigns through the Vungle Exchange today!

Check out our documentation or contact your account manager for more information  →