liftoff at MAU 2019

Get Ready for Liftoff at Mobile Apps Unlocked 2019

By Nicole Bansal | April 10, 2019

With less than 4 weeks to go until the largest mobile app marketing conference in the U.S., we’re fully immersed in MAU planning here at Liftoff. And you can bet we’re going bigger and better than ever. Read through all the fun details below to make sure you don’t miss out!

Kick Off Tuesday Night with MAU & CHILL

Whether it’s a 2,000 sq. ft. virtual reality arena or a penthouse bash with breathtaking views of the strip, Liftoff knows how to party at MAU. This year, join Liftoff & App Annie on the Tuesday eve of MAU at the coolest experience in Vegas – literally.

Come chill with over 90 tons of ice at minus5° Ice Bar, including a Game of Thrones inspired Iron Throne (made completely of ice) that is sure to draw the envy of your Instagram followers. Enjoy artisanal cocktails & light fare while exploring this unique, one-of-a-kind venue filled with amazing, interactive ice sculptures. You’ll leave with some cool memories and a few more friends in the industry.

And don’t worry – we’ll protect you from the elements with parkas and gloves. Or if igloos aren’t your thing, stay warm over a round of pool or ping pong in the large heated bar area (where the only ice is the one in your drink).

Space is extremely limited so if you’re a marketer at an app publisher RSVP now!


Unwind and Relax at the Mobile Heroes Cabanas

This year, we’ll have not one, not two, but SIX Mobile Heroes Cabanas surrounding the Private Reserve pool at the MGM. Sip on refreshing handcrafted drinks while networking with fellow marketers, and join the Women in Mobile meetup led by Mobile Hero Cassie Chernin on Thursday May 2nd, 2:30pm.

Take a break from the conference to unwind with therapeutic poolside massages (yes, you read that right – massages for your tired, aching feet) while refueling with mouthwatering tacos, salads, and other American fare. And don’t forget your bathing suit – our giant pool floaties have your name all over them.

Whether you’re looking to kick back & relax, or turn it up & party, Liftoff’s Mobile Heroes Cabanas will be the ultimate MAU destination from 10am to 5pm on Wednesday and Thursday. We have very limited VIP wristbands for mobile app marketers so reserve your Mobile Heroes Cabana Pass pronto. And if you’re a Mobile Hero, we’ve got your wristband reserved for you.


What Do Facebook, Fyre Festival, and Fraud Have in Common?

2018 was a watershed year with stories of massive fraud breaking into the mainstream. From a pure dollars perspective, the worst fraud is being committed right here in our own industry.

Join Liftoff as we open-source our internal playbook on how to fight mobile ad fraud – learn all about the techniques being deployed to identify and blacklist suspicious sources in the programmatic world. If you want to protect your ad budget, don’t miss out on this session taking place Thursday, May 2 on the Growth Track at 11 AM sharp.

Join the 3rd Annual Mobile Heroes Dinner

Ready for some extra indulgent fun, knowledge sharing, and networking with the best of the best in the industry? Liftoff is treating our Mobile Heroes to an exclusive evening at an ultramodern Las Vegas destination. We can’t say much more… other than it will be a night to remember.

Want to be part of this invitation-only event next year? Learn what it takes to be a Hero and nominate a friend, colleague, or even yourself here.

Stop by Liftoff Booth #201

Last but certainly not least, stop by our booth to learn how Liftoff works with leading mobile app publishers to scale growth and generate the best ROI for your app. While you’re there, don’t forget to pick up a copy of our upcoming Mobile Heroes comic – Attack of the Fraud Bots. You’ll find us at booth #201 in the exhibition hall. If you’re interested in user acquisition or re-engagement for your app, let’s talk.



Phew! Are you excited yet? We can’t wait to see you at this action-packed, 2019 edition of MAU. Get yourself a ticket to Vegas now to avoid FOMO (fear of missing out) later.