ROAS Optimization

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Capture users who generate the
most revenue

Maximize your return on ad spend (ROAS) by optimizing for users who spend the most
or consume the highest volume of ads with our fast-ramping data-driven
ROAS models.

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Generate a reliable source of revenue with in-app advertising optimization

In-app advertising (IAA) optimization is a new approach to ROAS optimization that uses the latest impression-level data to target highly engaged users who are most likely to interact with your ads, resulting in a steady stream of revenue.

Increase ROAS and stabilize revenue by discovering and delivering the most in-app ad impressions.

Maximize the volume of users engaging with your ads and drive more purchases.

Grow ROAS while reducing CPIs by adding IAA optimization to your growth strategy.


Find the highest-paying users with in-app purchase optimization

In-app purchase (IAP) optimization acquires the users that generate the most revenue for your app. IAPs also increase brand loyalty, accelerate downloads, and unlock limitless opportunities for users to spend on your app.

Maximize ROAS by targeting high-spending users most likely to convert in IAP events.

Optimize toward all your IAP events to generate the most revenue.

Unlock ROAS optimization with placeholder revenue values in instances when you can’t pass back customer revenue.

How ROAS Optimization Works

Optimize for all revenue events: ad revenue, purchases, subscriptions, and more.

Placeholder values should be as close as possible to real revenue numbers to ensure performance accuracy.

Uncover user behavior patterns and granular insights to inform your growth strategies.

Resources for marketers

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See how marketing teams are using Accelerate to meet their advertising needs

Ready to activate all your revenue streams and achieve your ROAS goals?