LTV Optimize
Achieve Your LTV Goals
Short-term proxies like D7 ROAS often misalign your campaigns with your customer lifetime value (LTV) goals. These proxies miss out on long-term purchasers and are not accurate predictors of LTV. On the other hand, optimizing for LTV directly lets you target both early and late converters on your app to generate the most revenue.
LTV Optimize is an industry-first machine learning solution that uses your predicted LTV
(pLTV) scores to target the best users for your business.
Generate the most revenue and increase your pLTV
Optimize for the metric you care about the most. LTV Optimize campaigns saw, on average, a 9% increase in pROAS and a 13% decrease in CPI compared to D7 ROAS optimization. Spend less time working backward from proxies and more time driving your LTV goals with machine learning models that directly optimize for the highest
LTV users.
Acquire the best users with confidence
No one knows your customer as well as you do. Now you can apply that knowledge programmatically to acquire the kinds of users who are proven to convert on your app. User-level pLTV scores tailor optimization to your unique user base to target your ideal user more accurately.
Optimize for the LTV window that fits your
business needs
Target individuals who deliver the most revenue in your preferred LTV timeframe and remove
short-term restrictions.
Get Started With LTV Optimize Today
LTV Optimize is now available. Contact your account team, check out our LTV Optimize blog, or chat now to learn more!
