Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
There’s no doubt about it. Chinese games have found an audience in the global market. According to Business of Apps, China makes up over 31% of worldwide mobile gaming revenue. As giants like Tencent and NetEase dominate the ROI charts worldwide, Chinese gaming revenue is expected to top $39.6 billion globally by 2027.
For game developers in China, tackling overseas markets is now a core part of their growth strategy. Yet, while there is no shortage of successful examples, there is still plenty of room to grow. Market penetration in many regions remains limited. Earnings from more saturated markets like the US, Japan, and South Korea still make up more than half of Chinese gaming’s earnings from other countries.
Chinese game developers need a focused strategy to succeed internationally, especially in newer markets. They must adapt their games for foreign audiences and adopt a hyper-localized approach to UA that speaks to their target markets. To stay competitive, developers also need to keep up with new gaming and monetization trends across different regions.
Going global isn’t easy, but Liftoff’s new guide, featuring data from SocialPeta, a top ad intelligence platform, is designed to help. We cover cost and ROI and install conversion benchmarks across key regional markets, as well as insights into ad creative and localization trends. We also asked the experts from GameRefinery to pinpoint winning monetization and engagement trends to help developers and marketers deliver tangible ROI.
Highlights include:
- Revenue and cost benchmarks from key regions and countries
- Creative benchmarks, localization tips, and top-performing ad formats
- Breakdown of creative data from top advertisers by SocialPeta
- Insights from GameRefinery experts to supercharge user engagement and improve monetization
