Tag: user retention


Successfully marketing an app is a challenge. Marketing a non-gaming app is an even bigger challenge. From identifying your target audience, educating them on the benefits of your product, and converting them into a paying customer, marketers deal with a range of challenges unique to marketing non-gaming apps.

To find out what non-gaming app marketers need to do to successfully grow their app, we asked our Mobile Heroes to share one piece of advice. Here is what they had to say:
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