Tag: ios


The Liftoff 2016 Mobile App Engagement Index highlights data for the first half of 2016, with many trends back to 2015, from over 7.3 million app installs and 65 million post-install mobile events. The Index compares differences in app engagement by gender and post install events. We slice and dice data across five major app categories: Shopping, Finance, Gaming, Travel, and Utility.

In this post, we focus on the engagement by platform: iOS vs Android. (more…)

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Q3 sustained a marketing-friendly trend in mobile user acquisition. Based on our latest research, the cost to acquire a new registered user in a mobile app reached a low of $8.72, the lowest it’s been in 2015. But don’t wait too long to act on the trend of lower CPAs, these costs are expected to rise headed into the holiday season as marketers bid up advertising costs vying for a larger share of the Q4 seasonal app rush.

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