Tapping Motivations: Designing Apps that Resonate With Users

Discover how to harness the power of user motivations to create apps that truly resonate with your audience. Join us for an engaging session led by Liftoff Intelligence and C.Studio, where we dive deep into understanding what drives users to download and stick with your app.

From identifying your target audience’s core motivations—whether it’s productivity, entertainment, learning, or connection—to aligning ad creative and app features with these desires, we provide you with actionable insights to optimize your campaigns and increase user engagement.

What we covered:

• A breakdown of user motivations and archetypes and how to use them to drive higher-value users
• Strategies for designing ad creatives that resonate with different motivations and archetypes
• Examples of app features that have synergies with different user motivations and how they lead to long-term engagement

Panelists:

• Christie Crable, Head of Activations at Liftoff Intelligence
• Kalle Heikkinen, Market Insights at Liftoff Intelligence
• Abi Hargreaves, Associate Manager, Creative Performance at Liftoff