New Growth Strategies for Mobile Shopping Apps

New Growth Strategies for Mobile Shopping Apps

E-commerce has seen a boom in recent years, but as the world moves beyond the pandemic, consumers are also returning to brick-and-mortar stores. To stay ahead of evolving trends, app marketers need to innovate on the latest strategies and best practices.

In partnership with Singular, we brought together a panel of top experts in e-commerce advertising. Join us for an in-depth discussion on finding growth and maximizing revenue in a rapidly changing market.

What we covered:

  • Best practices to increase revenue from your shopping apps
  • Creative insights to boost campaign performance
  • UA trends and benchmarks across platforms, regions and seasons
  • Highlights from Liftoff & Singular’s 2022 Mobile Shopping Apps Report


  • Nico Winkelhaus, Director of Digital Marketing at Payback
  • Victor Savath, VP of Solutions Consulting at Singular
  • James Haslam, Senior Marketing Insights Manager at Liftoff
  • John Koetsier, Contributor at Forbes