Pay for Actions, Not Installs

Mark Ellis • Co-Founder & CEO


Every day, consumers are turning first to their smartphones or tablets to navigate their busy lives. But until now, marketers haven’t had a truly effective or efficient way to reach users who have a high likelihood of engaging with their mobile services. At Liftoff, we run app install campaigns on a CPA basis so marketers only pay when users take revenue-generating actions. This is how mobile marketing should be.