Resources

Get inspired with these mobile app marketing and retargeting resources!

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Downloads >> Report

2021 Mobile Shopping Apps Report

Download the 2021 Mobile Shopping Apps Report to get the latest insights from Liftoff.

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Events >> Webinar

Beating the Odds, How to Effectively Market Social Casino Apps

Mobile casinos are on a roll. Join us to discuss the latest strategies & trends within social casino apps.

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Events >> Webinar

Marketing Crypto: How to Build Trust in Your App

2021 has been a big year for cryptocurrency. But what do marketers need to know when navigating this volatile industry? Join us to discuss the latest strategies & trends within crypto apps.

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Case Study >> User Acquisition

Just Eat Takeaway.com Case Study

Just Eat Takeaway.com achieved impressive results with Liftoff. Find out how.

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Case Study >> User Acquisition

Bigo Live Case Study

Bigo Live has achieved a lot of success with Liftoff. Learn how they did it here.

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Live Podcast

Mobile Heroes Uncensored

We’ve launched Mobile Heroes Uncensored, a video podcast that brings you the latest industry news, entertainment and insights from across the app marketing industry. Subscribe now!

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Events >> Webinar

Shop ‘Til They Drop, UA Tips for Shopping Apps

A “shopping boom” has swept the globe as users lean to mobile to do their daily shopping. Join Liftoff and mobile ecommerce marketers to discuss best practices for acquiring active shoppers! 

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Live Podcast

Mobile Heroes Uncensored Podcast – 7Mind

We caught up with Mobile Hero Marta Fogel at 7Mind as she shares industry expertise & best practices for marketing apps in Germany. We dive into emerging trends, advice for new apps entering the market & more.

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Events >> Webinar

State of iOS UA: Stats, Trends, and Strategy

Join our stellar panel featuring Liftoff, Singular, RocketshipHQ, and AdColony to get you in the know.

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Downloads >> Guide

Mobile Hero Comics

Read Issue #5Dr. Data and the Privacy Panic. Dr. Data, leader of the evil Social Network, will stop at nothing to own all of the world’s data, sell it to the highest bidder, and destroy CCPA and GDPR.

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Downloads >> Guide

2021 Casual Gaming Apps Report

Download the 2021 Casual Gaming Apps Report to get the latest insights on the biggest genre in mobile gaming.

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Case Study >> Re-Engagement

Triwin Case Study

Triwin’s has achieved a lot of success with Liftoff. Discover how retargeting with us can help social casino apps hit new highs, here.

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Infographic

Mobile Eats Food Delivery Infographic

Discover the latest Food and Drink app trends with our infographic.

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Events >> Webinar

Post-IDFA UA Strategies for Casual Gaming Apps

Casual games topped the charts this past year. Join us as we talk with Jam City gaming marketers about what they do to succeed in this highly competitive space.

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Downloads >> Report

2021 Mobile Finance Apps Report

Liftoff’s 2021 Mobile Finance Apps Report identifies the key finance app trends which can help inform your strategy for the year ahead. Download it now.

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Case Study >> User Acquisition

This fintech got an incredible 62% increase in activations

Even the largest Fintech brands can find growth opportunities with Liftoff. Discover more in our case study here.

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Case Study >> Re-engagement

Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%

Learn how this shopping app increased its daily user count by 38%

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Events >> Webinar

Ka-ching! Strategies to Grow & Scale Finance Apps

Demand for finance apps is only heating up. Learn how finance marketers can cash in on the opportunity, drive user growth and scale app engagement.

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Case Study >> Re-Engagement

Discover how Bermuda’s ROAS increased 32% in one quarter

The social video app Bermuda struck it rich with retargeting campaigns netting 413% more purchases versus UA. Learn more.

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Downloads >> Report

2021 Mobile Ad Creative Index

The 2021 Mobile Ad Creative Index is an essential read for marketers who want to understand their creative potential. Discover more.

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Events >> Webinar

Ad Creative Strategies on iOS 14.5

How will mobile ad creatives change post-IDFA? Join Liftoff’s and Vungle’s ad creative experts to learn practical strategies you can use to adapt your creatives to a post-IDFA world.

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Video

What makes Liftoff’s ML different?

Machine Learning is the algorithm that powers programmatic advertising. It makes ad buying decisions in real-time and at scale. So what makes Liftoff’s ML different? Watch this one minute video to find out.

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Live Podcast

Mobile Presence Podcast – Wooga

Melanie Zimmerman draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world.

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Case Study >> User Acquisition

This QSR Reduced CPAs by 68% in a Single Quarter

In the first of our ‘white label’ case studies, we analyze the results of a highly-successful acquisition campaign run by a popular QSR (Quick Service Restaurant) with Liftoff.

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Events >> Webinar

iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs

Watch this on-demand webinar recording to learn how the industry is working together with advertisers to run successful campaigns in iOS 14.5 and beyond.

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Events >> Webinar

iOS14: Mobile Growth in a Post-IDFA Era

Find out how Apple’s iOS 14 privacy updates will impact mobile growth, measurement, and user acquisition for app marketers and publishers in the ANZ region.

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Live Podcast

Mobile Presence Podcast – Glovo

Alessandra Miuccio breaks down the ways Glovo leverages compelling creativity alongside machine learning to ensure they’re getting the most out of every resource in the marketer’s toolbox.

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Events >> Webinar

Mobile Media Buying & Attribution on SKAdNetwork

Join Liftoff & Kochava as we talk about how to prep for measurement on SKAdNetwork, including fingerprinting and probabilistic attribution.

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Live Podcast

Mobile Presence Podcast – Wooga

Jason Conger, Head of User Acquisition at Wooga, has gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets.

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Events >> Webinar

Designing Ads for a Post-IDFA World

New year, new creatives. How can mobile marketers drive results with ad creatives in a post-IDFA world? Learn how IDFA changes will shape targeting and re-engagement for ad designs. 

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Events >> Webinar

How Publishers Can Prepare for Apple’s IDFA Change

Apple’s IDFA change is around the corner. Find out how you can prepare from the industry’s leading supply-side partners.

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Case Study >> User Acquisition

MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic

Non-personalized traffic provided strong results, with MyTona’s campaign generating 17% higher Day 14 ROAS, while shifting an increasing amount of budget to non-personalized traffic.

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Downloads >> Report

2020 Mobile App Trends Report

The 2020 Mobile App Trends Report is an unmissable read for marketers who want to compare their performance against the rest. Discover the latest trends.

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Live Podcast

Mobile Presence Podcast – 7Mind

Marta Fogel, Head of Performance Marketing at 7Mind, has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques.

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Live Podcast

Mobile Presence Podcast – Big Fish Games

Janice Gao, Growth Manager at Big Fish Games, gives expert tips on fusing elegant design and critical thinking with data-driven insights, and more.

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Video

How Liftoff Builds Your Ad Creatives

We’re always thinking of ways to make your ads more engaging. In fact, we’ve run over 50,000 A/B tests with an average 12% lift per test. Watch this one minute video to learn how Liftoff builds your mobile ad creatives.

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Infographic

Post-Install Events Infographic

View the Post-Install Events Infographic to discover how users convert and use post-install app tracking data to improve ROI.

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Events >> Webinar

How IDFA Changes Will Impact All Marketers

Join us with our friends at Tinuiti and AppsFlyer to hear expert recommendations on everything brand advertisers need to know to prepare for Apple’s iOS 14 update.

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Downloads

Liftoff Virtual Backgrounds

Do you have a messy room to hide? By popular demand, we bring you Liftoff’s Zoom and Meet virtual backgrounds. Find a WFH backdrop to spice up your next team call.

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Case Study >> Retargeting

Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign

As a longtime customer of Liftoff, Joom wanted to see if retargeting with us led to incremental lift. Learn more about the app retargeting case study here.

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Live Podcast

Mobile Presence Podcast – Electronic Arts

Jayne Perresini, Senior Director of Mobile Marketing & Growth at Electronic Arts, inspires us with personal stories and professional advice.

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Downloads >> Report

2020 Mobile Gaming Apps Report

Download the 2020 Mobile Gaming Apps Report for the latest user acquisition trends and benchmark for gaming apps.

Live Podcast

Mobile Presence Podcast – SciPlay

Amos Adler, Director of UA, SciPlay, provides top tips you can follow to rally team members around common goals.

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Live Podcast

Mobile Presence Podcast – VSCO

Noa Gutterman, VSCO Marketing Team Lead, shares her top tips for acquiring Gen Z users and shortcuts to ensure they commit to a subscription.

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Events >> Webinar

Mobile Heroes Awards Show

The pandemic may have canceled 2020, but the show must go on. Join us and 23 Mobile Heroes for an exclusive opportunity to mingle and ask your most burning questions.

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Events >> Webinar

Scaling UA for Gaming Apps in Southeast Asia and Beyond

Join us as we discuss strategies and trends in scaling user acquisition for gaming apps in Southeast Asia and beyond.

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Case Study >> User Acquisition

22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns

With upcoming changes to IDFA on iOS, TWELVE APP, publisher of the live-streaming app Yubo, worked with Liftoff to evaluate the impact of non-personalized traffic on user acquisition performance.

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Live Podcast

Mobile Presence Podcast – Elevate Labs

Oliver Wang, Senior Growth Manager at Elevate Labs, shares tips to help small teams do more with less and negotiate more effectively with ad network partners.

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Video

Mobile Heroes Infomercial

Are you tired of seeing your colleagues get all the attention? Check out our comical infomercial on the benefits of becoming a Mobile Hero.

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Video

What Liftoff Does

We use unbiased ML to help you find all the best users for your app. Watch this one minute video to learn more.

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Events >> Webinar

Raise Your Game: Insights to Drive Downloads that Convert

Discover tried and tested strategies for driving installs and generating revenue from app marketing experts at Snapchat, Wooga and Belka Games!

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Video

What Is Programmatic Advertising

Seriously, what is programmatic advertising? Everything you need to know broken down in under a minute.

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Live Podcast

Mobile Presence Podcast – Jam City

Scott Palmer, Director of Marketing at Jam City, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links.

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Video

If Mobile Programmatic Could Talk

DSP, SSP and MMP hang out until an unexpected guest shows up.

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Downloads >> Report

2020 Mobile Shopping Apps Report

Download the 2020 Mobile Shopping Apps Report to learn the latest shopping apps user acquisition trends and benchmarks.

Read case study

Case Study >> User Acquisition

With Non-Personalized Traffic, Murka’s ROAS Increased by 3%

By testing Liftoff’s new traffic source, Murka was able to boost UA performance across its app portfolio. Learn more.

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Video

Day in the Life of Liftoff ML

Ever wonder what real time bidding looks like? Watch how Liftoff ML works behind the scenes to show the right in-app ad.

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Case Study >> User Acquisition

CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign

IMVU, the world’s largest avatar-based social networking app, turned to Liftoff to try our latest form of inventory: non-personalized traffic. Learn more.

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Live Podcast

Mobile Presence Podcast – IQ Option

Kate Varadinova, Head of Mobile Media Buying at IQ Option, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition.

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Events >> Webinar

Game On: Latest Trends in Marketing Gaming Apps

Gaming apps rule the world, fueled by record levels of app downloads. Stay up to the challenge and explore the latest trends and strategies in marketing gaming apps.

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Video

Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?

What’s the difference between direct, ad network, ad exchange and demand side platforms? Lego man breaks it down for us block by block.

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Events >> Webinar

UA Performance on iOS 14

Can non-personalized traffic outperform IDFA traffic? Take a look at LAT vs IDFA traffic performance as we share campaign set-ups prior to the release of iOS 14.

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Live Podcast

Mobile Presence Podcast – GCash

AJ Wang, Mobile App User Acquisitions, Performance Marketing at GCash, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns.

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Video

How Liftoff REALLY Designs Your Ads

Want to know how Liftoff REALLY designs your ads? Find out from our creative team.

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Case Study >> User Acquisition

Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease

Learn how Liftoff helped Playrix achieve CPI, CPA and D7 ROAS performance on par or better than IDFA traffic.

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Live Podcast

Mobile Presence Podcast – Pocket Gems

Matt Choi, Performance Marketing Manager at mobile games studio PocketGems, discusses the traits and talents that both games players and marketers must cultivate to reach high and win big.

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Mobile Ad Performance Tracker

The Mobile Ad Performance Tracker records weekly changes across several key mobile ad performance KPIs.

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Live Podcast

Mobile Presence Podcast – Thimble

Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance.

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Events >> Webinar

How to Define Your App Growth Strategy and KPIs

Learn from expert growth marketers across different verticals as they share their top programmatic strategies and how they moved beyond driving installs to optimizing for down-funnel metrics like ROAS or LTV.

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Events >> Webinar

Reinventing Marketing Strategies for Shopping Apps in SEA

Join us as we discuss strategies and trends in marketing shopping apps in Southeast Asia, together with app marketing experts from Bukalapak and Adjust.

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Live Podcast

Mobile Presence Podcast – The Meet Group

Jade, Head of Performance Marketing at The Meet Group, shares how she uses appreciation and attention to inspire ordinary customers and users to contribute extraordinary content.

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Events >> Webinar

Influencer Marketing for Mobile Apps

Want to learn how well influencer marketing works for promoting mobile apps? Join this webinar as we talk to marketers with hands-on experience successfully running influencer marketing campaigns to drive downloads and engagement.

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Events >> Webinar

Retail Therapy: Marketing Shopping Apps in Today’s Economy

Shopping app marketing experts from Rappi and Ibotta discuss how they have adapted their marketing strategy and share their best practices for acquiring and retaining shoppers.

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Live Podcast

Mobile Presence Podcast – Stash

Kate, Director of Growth at Stash, draws from her own experience to provide valuable guidance for marketers seeking ways to stay motivated and advance their careers in challenging times.

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Live Podcast

Mobile Presence Podcast – Rappi

Scott, Head of Growth Marketing Partnerships at Rappi, weighs in on what marketers need to monitor and measure to turn browsers into buyers.

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Events >> Webinar

Designing Ads for TikTok

Learn the ropes of TikTok ad design that engage audiences and drive real conversions. We cover the 3 essential features that every successful TikTok ad needs.

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Events >> Webinar

5 Fundamentals of Marketing Your Mobile Game

Watch this webinar to find out what you need to know to successfully market your gaming apps in a fast-changing world.

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Events >> Webinar

The Social Casino Special

If you work with social casino apps, this one’s for you. Join us as we explore the latest strategies in marketing social casino apps.

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Live Podcast

Mobile Presence Podcast – Square Enix

Paula, a Product Manager at Square Enix, weighs in on how we are hardwired to love gameplay that keeps us on our toes and shares how marketers can design loops and flows that deliver fun and drive revenues.

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Events >> Webinar

Marketing Gaming Apps in Latin America & Beyond

Gaming in Latin America is muy caliente. Watch this on demand webinar to learn how gaming marketers are marketing games in Brazil and beyond.

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Events >> Webinar

Show Me the Money – Growth Strategies for Finance Apps

Demand for finance apps is off the charts. Listen in as marketers from top finance apps share their strategies for scaling growth and engagement.

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Events >> Webinar

Winning Growth Strategies for Finance Apps in APAC

APAC is at the forefront of finance apps adoption. Watch on demand as we explore the hot finance apps market with marketing experts from DANA, a top finance app in Indonesia, and App Annie.

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Events >> Webinar

How to Market Your App in a Rapidly Changing Mobile Economy

COVID-19 is impacting everything. Hear how app marketers are adapting the UA and re-engagement strategy to continue to drive growth.

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Events >> Webinar

Taking the Fight to the Fraudsters

Watch our on-demand webinar as we explore the latest methods fraudsters are employing to steal your ad budget and what you can do to shut them down.

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Events >> Webinar

Unlocking Mobile UA on TikTok

Learn the ins and outs of running UA on TikTok, the 3rd largest social media platform in the world, in this hands on workshop-friendly webinar.

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Live Podcast

Mobile Presence Podcast – Realtor.com

Melissa draws from her impressive track record at Electronic Arts to highlight some top tips all mobile markets can use to reach and exceed campaign goals.

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Live Podcast

Mobile Presence Podcast – Hurb

Bruna shares her meteoric rise from intern to Head of Marketing at Hurb, a Brazil-based company providing an online platform which helps travelers.

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Events >> Webinar

Women in Mobile – Bosses of the Industry

Celebrate Women’s History Month and learn from inspiring women as they share what it takes to succeed in mobile, advice on navigating the workplace, and how to implement a healthy work-life balance.

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Live Podcast

Mobile Presence Podcast – Grammarly

Get a crash course in data-driven “Empathy Marketing” when our host Peggy Anne Salz catches up with Chy Seng, Head of Mobile Growth at Grammarly, a digital writing assistant.

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Events >> Webinar

The Art and Science of Building a Performance Design Team

The Playstudios mobile marketing duo, Noga Laron, Head of UA & Growth, and Assaf Shalev, Head of Creative Marketing, share their unique and path-breaking approach to building “performance creative”.

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Events >> Webinar

Mobile App Trends – Analysis Of The App Ecosystem

In this on-demand webinar, we speak with the VP of Marketing & Growth at Clover and Sr. Director of UA & Retention at Ibotta to learn the biggest trends of the growing mobile App Economy.

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Live Podcast

Mobile Presence Podcast – Playstudios

Hear from Playstudios’ dynamic duo as they freely share practical steps marketers can follow to cultivate data and design capabilities in-house.

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Live Podcast

Mobile Presence Podcast – Current

Drew Fung, Director of User Acquisition & Growth at Current shares novel ways to interest and acquire Millennials.

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Case Study >> Mid-Core Gaming

Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game

Learn how the install-to-purchase rate increased by 46.7%.

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Live Podcast

Mobile Presence Podcast – Clover

Natasha Upal, VP of Marketing & Growth at Clover shares her pick of tools and techniques to help you find the right influencer to deliver your message.

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Live Podcast

Mobile Presence Podcast – Joom

Mikhail Biteryakov, from Joom provides his pick of strategies marketers can take to achieve success and fight mobile ad fraud.

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Downloads >> Report

2019 Japan Mobile App Engagement Report

Download the 2019 Japan Mobile App Engagement Report created by Liftoff and Adjust covering all you need to know about mobile app engagement & retention in Japan. 

Watch now

Events >> Webinar

Best Practices for Marketing an App in Japan

In this on-demand webinar, we speak with the Head of Japan Marketing & Customer Success at Quine. He shares best practices for marketing apps in the region.

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Live Podcast

Mobile Presence Podcast – TelTech

Giulia Porter from TelTech shares the channels and strategies her team relies on to acquire and retain audiences.

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Live Podcast

Mobile Presence Podcast – FinAccel

Kelvin Saputra from FinAccel gives us the inside track on his local market and his pick of top app categories.

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Case Study >> Gaming

Liftoff & Unity Determine Limited Cannibalization of Ad Spend

Learn how advertisers bid against themselves in only 0.3% of auctions when advertising with both Liftoff & Unity.

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Case Study >> Shopping

Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App

Learn how shopping app developer increased app installs 134%

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Live Podcast

Mobile Presence Podcast – Credit Sesame

Derrick Nguyen from Credit Sesame shares how mobile app marketers can get the best results with limited resources.

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Live Podcast

Mobile Presence Podcast – TextNow

Tyler Cooper from TextNow discusses how mobile app marketers can best prepare to combat mobile ad fraud.

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Live Podcast

Mobile Presence Podcast – Ibotta

Erica shares the inside track on the steps you can take to recruit the right affiliates and tailor incentives to drive results.

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Events >> Webinar

Marketing Mobile Games – Insider Stories on Scaling Growth

To keep you (literally) at the top of your game, join us as we explore the latest strategies and trends in marketing gaming apps with marketing experts in the industry.

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Live Podcast

Mobile Presence Podcast – Groupon

Kurt shares tips from his earlier career experience working at a DSP to highlight what marketers need to watch for before they take the plunge.

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Downloads >> Report

2019 Southeast Asia App Engagement Report

Download the 2019 SE Asia App Engagement Report to learn the latest trends and benchmarks in this growing and lucrative region.

Watch now

Events >> Webinar

Marketing Shopping Apps – Strategies from Marketing Experts

Watch now! Marketing experts from Ibotta and Sam’s Club share tried and true strategies for marketing shopping apps.

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Live Podcast

Mobile Presence Podcast – Credit Karma

Vishal shares tips on how you can unite brand and performance marketers to drive positive results for your business.

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Live Podcast

Mobile Presence Podcast – StepStone

Erman shares a helpful checklist of questions mobile app marketers should ask before scheduling a call to evaluate if a partner is truly a good fit.

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Live Podcast

Mobile Presence Podcast – CookApps

Boram Ku highlights the ways marketers can cut through complexity in the ecosystem to identify uncontested markets and bold opportunities for growth.

Join now

Mobile Heroes

Join the Mobile Heroes Slack Community

Become a member of the largest community of app marketers, connect and learn from each other.

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Live Podcast

Mobile Presence Podcast – ME2ZEN

Sisi discusses the impact of culture and what marketers need to know to reach and engage users in Japan and the U.S. — attractive markets where users promise significant purchasing power and high LTV.

Read case study

Case Study >> Gaming

How ME2ZEN Increased Purchase Related Events 151%

Learn how the social casino & card game developer increased app installs 98%.

Watch now

Events >> Webinar

2019 Finance Apps – Trends & Benchmarks

Watch now! Hear from Liftoff and Leanplum as we lift the lid on the latest trends in mobile finance apps including user acquisition costs, conversion rates and consumer engagement trends.

View now

Infographic

2019 Dating App Infographic

View the 2019 Mobile Dating App Infographic to brush up on the latest trends & benchmarks, including costs and engagement rates of dating apps.

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Live Podcast

Mobile Presence Podcast – Huuuge Games

Misha provides a crash course in DSPs and some tips on how to train their “black-box” algorithms to help you net high-value users and payers.

Watch now

Events >> Webinar

Live Panel: Women in Mobile

Watch now! Listen in on our panel of female experts in the mobile industry to learn about their career growth, influences, accomplishments and advice for shattering the glass ceiling.

Read case study

Case Study >> Gaming

How Mytona Re-Engagement Campaign Increased In-App Purchases 569%

Learn how MyTona increased impression-to-in-app purchase rates 900% for their hidden object game.

Listen now

Live Podcast

Mobile Presence Podcast – Blinkist

Gessica shares how she became a leading voice in the mobile space and offers solid advice for other women in mobile and marketing eager to do the same.

Watch now

Events >> Webinar

Mitigating Mobile Ad Fraud

Watch now! Hear from Adjust and Liftoff fraud experts as they discuss the current state of ad fraud and best practices for preventing it.

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Live Podcast

Mobile Presence Podcast – Adjust

Andreas Naumann, mobile fraud expert at Adjust, discusses various types of ad fraud and the signals that should prompt action.

Watch now

Events >> Webinar

Mobile Ad Creative Tips and Tricks

Watch now! Learn mobile ad creative tips and tricks from app marketers at both Bumble & Skillz.

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Live Podcast

Mobile Presence Podcast – Ludia

Rose Agozzino from Ludia discusses how to accelerate your mobile growth and soft launch.

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Live Podcast

Mobile Presence Podcast – DoubleDown Interactive

Margarita Vasilevskaya from DoubleDown Interactive discusses how to engage mobile gamers.

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Live Podcast

Mobile Presence Podcast – Nexon M

Robert Garfinkle discusses opportunities and tips for growth in Asian markets.

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Live Podcast

Mobile Presence Podcast – Mobile Trend

Marco Gerlach discusses how Mobile Trend has tapped localization to expand its app footprint.

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Live Podcast

Mobile Presence Podcast – Skillz

Justin shares how to dig into audience insights instead of your budget to acquire the best users.

Watch now

Events >> Webinar

Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks

Watch our on demand webinar where Liftoff and our partner Leanplum discuss mobile app engagement trends and benchmarks for 2018, including average UA costs and retention data.

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Live Podcast

Mobile Presence Podcast – Playrix

Sergey shares why buying on CPM is the best (and cheapest) way to get quality traffic at low risk.

Watch now

Events >> Webinar

‘No-BS’ Mobile Attribution | 27 Questions Answered

In this webinar, Liftoff is joined by Singular and Vungle to answer the most popular questions about mobile attribution.

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Events >> Webinar

How Machine Learning is Transforming App Marketing

In this on-demand webinar, we are joined by Liftoff partner, CleverTap, to discuss how machine learning is transforming mobile app marketing.

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Live Podcast

Mobile Presence Podcast – Etermax

Etienne shares how to optimize spend, creatives, and data to drive engagement and tips to make it big in LATAM.

Read case study

Case Study >> Social

How IMVU Increased In-App Purchases by 276%

Learn how IMVU increased app installs by 167% for their popular 3D avatar mobile app.

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Live Podcast

Mobile Presence Podcast – Badoo

Ira shares insights into what women need to succeed in the mobile app economy–a male-dominated industry characterized by an 80-20% gender split.

Watch now

Events >> Webinar

2018 Gaming Apps Trends & Benchmarks

Hear mobile gaming app marketing experts from Playtika and Pocket Gems explore tried and true strategies for successfully marketing mobile gaming apps.

Read case study

Case Study >> Shopping

How Shopee Increased Registrations 12x

Learn how Shopee increased the install-to-registration rate by 31% for their e-commerce platform.

Listen now

Live Podcast

Mobile Presence Podcast – Playtika

Harry Bienenstock, Digital Marketing Manager at leading social casino gaming company Playtika, draws parallels between mobile UA and financial money management.

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Live Podcast

Mobile Presence Podcast – American Well

Julia Wu, Senior Digital Marketing Manager at AmWell, shares how product and marketing teams collaborated and increased the company’s revenues by 10% YoY.

Watch now

Events >> Webinar

2018 Shopping Apps Trends & Benchmarks

Watch this on-demand webinar where we lift the lid on impactful insights uncovered in the 2018 Mobile Shopping Apps Report.

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Live Podcast

Mobile Presence Podcast – RetailMeNot

Amanda Carvell, Digital Marketing Manager at RetailMeNot, discusses how to ensure the match between your advertising, your audience and where your ad appears.

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Live Podcast

Mobile Presence Podcast – Pocket Gems

Stara and Brad at Pocket Gems discuss how combining marketing and product help craft a full picture of the customer—the core of effective UA and retention.

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Video

Pay for Actions, Not Installs

Learn how CPA-optimized user acquisition campaigns are changing the way mobile businesses grow.

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Live Podcast

Mobile Presence Podcast – Apartment List

Chris Chee, Performance Marketing Manager at Apartment List, shares how understanding the user flow allowed him to boost new users by a whopping 400%.

Listen now

Live Podcast

Mobile Presence Podcast – GOAT

Mike Phu, Director of Growth at GOAT, walks us through the steps he follows to attribute app installs and engagement to influencer marketing campaigns.

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Live Podcast

Mobile Presence Podcast – IMVU

Vice President of Growth for IMVU shares three tips to successfully scale campaigns on Google UAC by teaching Google’s ML system to understand what you want and the price you’re willing to pay.

Watch now

Events >> Webinar

Inside Mobile Ad Fraud

A deep dive into mobile ad fraud in the programmatic space. We’ve got fresh data on fraudulent ad inventory including suspicious bid requests, underperforming apps, hyperactive devices, spammy UX design, and more.

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Live Podcast

Mobile Presence Podcast – Social Discovery Ventures

Head of Mobile at Social Discovery Ventures talks about user acquisition, retargeting, and engagement strategies for their 30+ dating apps.

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Live Podcast

Mobile Presence Podcast – Tilting Point

Senior Manager, Growth Marketing at Tilting Point, discusses the approaches marketers must know, and the personal talents and traits they should cultivate, to achieve success.

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Events >> Webinar

2018 Finance Apps Trends & Benchmarks

Watch this on-demand webinar where we lift the lid on insights uncovered in the 2018 Mobile Finance Apps Report.

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Downloads >> Report

2018 Mobile Dating Apps Report

Download the 2018 Mobile Dating Apps Report which equips marketers to make data-informed decisions, ensuring their app attracts users in today’s quickly changing and highly competitive dating app market.

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Events >> Webinar

The Good, The Ad & The Ugly 5

Watch our latest round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Events >> Webinar

Dating Apps Trends & Benchmarks

Watch now to learn about the most impactful trends and insights uncovered in the 2018 Mobile Dating Apps Report.

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Live Podcast

Mobile Presence Podcast – Penn Interactive Ventures

Director of Marketing at Penn Interactive Ventures discusses what he learned from launching an app per week for a full year.

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Events >> Webinar

Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)

Watch now and learn about common types of ad fraud and how to limit your exposure to it.

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Live Podcast

Mobile Presence Podcast – Poshmark

Director of Growth at Poshmark discusses how she identifies new web and mobile channels with the most potential.

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Live Podcast

Mobile Presence Podcast – The Weather Channel

Media Manager at The Weather Company discusses aligning mobile marketing goals with the company’s wider mission.

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Downloads >> Report

2017 Mobile Subscription Apps Report

Download the 2017 Mobile Subscription Apps Report for the latest user acquisition trends and engagement in this burgeoning app category.

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Live Podcast

Mobile Presence Podcast – Coupang

Learn from Coupang about algorithmic marketing and other innovations that are poised to have a massive impact on how app marketers approach UA and recognize truly valuable and engaged customers.

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Case Study >> Shopping

How Coupang Re-Engagement Campaign Increased Purchases 221.4%

Learn how Coupang scaled their re-engagement campaign resulting in 270.6% increase in impressions.

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Live Podcast

Mobile Presence Podcast – Zenjoy

Learn tips from Zenjoy on understanding the Chinese market, identifying high-quality users and harnessing the benefits of using Twitter to promote your app and engage with your audience.

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Case Study >> Shopping

How Sam’s Club Decreased Cost-per-First-Purchase 47.4%

Learn how Sam’s Club reduced CPIs 45.2% with UA campaign for their popular Scan & Go shopping app.

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Live Podcast

Mobile Presence Podcast – HomeAdvisor

Catch some mobile marketing tips from HomeAdvisor. Cassie shares what marketers need to succeed and how they need to rethink their last-touch attribution model.

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Events >> Webinar

2017 Mobile App Engagement Index

Watch this on-demand discussion to learn insights from our 2017 Mobile App Engagement Index. Learn the latest benchmarks and trends.

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Live Podcast

Mobile Presence Podcast – Sam’s Club

Listen in on mobile marketing tips from Sam’s Club. Drew shares how marketers must optimize the mobile app user journey.

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Events >> Webinar

The Good, The Ad & The Ugly 4

Watch the fourth round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

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Live Podcast

Mobile Presence Podcast – Stash

Listen in on mobile marketing tips from Stash, the app making investing simple. Annica hones in on what data she keeps an eye on.

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Live Podcast

Mobile Presence Podcast – Rosetta Stone

Learn mobile marketing tips from Rosetta Stone, the education technology software company that develops language, literacy and brain-fitness software in 30 languages.

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Events >> Webinar

Subscription Apps: Trends and Tips for Successful Marketing

View our on-demand discussion on trends and tips to successfully market subscription apps. Learn best practices from Match.

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Events >> Webinar

The Good, The Ad & The Ugly 3

View another round of The Good, The Ad & The Ugly – the only raw, unfiltered talk show on mobile ad creative in the Wild West of mobile app marketing.

Read case study

Case Study >> Finance

How Clarity Money Increases Account Activations by 13%

Learn how Clarity Money increases account activations with automated A/B testing of ad creative.

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Live Podcast

Mobile Presence Podcast – Trainline

Tune in to Trainline, the world’s leading independent digital rail platform and how they market their app internationally.

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Downloads >> Report

Guide to Marketing Gaming Apps

Download the Guide to Marketing Gaming Apps featuring interviews with six expert mobile marketers in gaming industry. Learn from their vast collective experience to rapidly grow your mobile gaming business.

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Live Podcast

Mobile Presence Podcast – Clarity Money

Hear what Clarity Money, finance app empowering and saving users money, has to say about marketing to millennials.

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Downloads >> Report

Beginner’s Guide to Mobile Re-Engagement

Download the Beginner’s Guide to Mobile Re-Engagement to learn the basics and turn missed opportunities into active users.

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Live Podcast

Mobile Presence Podcast – Delivery Hero

Listen in on the Mobile Presence podcast with Delivery Hero – the world’s largest food delivery company.

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Live Podcast

Mobile Presence Podcast – Meetic

Listen in on the Mobile Presence podcast showcasing Meetic, the largest European dating service.

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Events >> Webinar

Best Practices in Marketing Shopping Apps

View our live webcast where we dive into marketing shopping apps. We cover do’s and don’ts and highlights from the 2017 edition of our Shopping Apps Report.

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Live Podcast

Mobile Presence Podcast – Acorns

Insights from Acorns – a micro-investing company changing customer behavior around financial planning and savings.

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Live Podcast

Mobile Presence Podcast – letgo

Listen in on the Mobile Presence podcast with letgo – the leading secondhand marketplace app.

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Events >> Webinar

The ABCs of Mobile Ad Fraud (and Strategies to Fight It)

View our live webcast and dive into mobile ad fraud with a leading fraud expert from Adjust. We discuss the basics of mobile ad fraud, how to identify, and fight it.

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Downloads >> Report

Beginner’s Guide to Mobile Attribution Tracking

Download the Beginner’s Guide to Mobile Attribution Tracking to learn the basics in understanding which channels and partners deliver installs that monetize.

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Live Podcast

Mobile Presence Podcast – Twitter

Listen in on the Mobile Presence podcast showcasing Nick Quan, Performance Marketing Manager at Twitter.

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Case Study >> News

How USA TODAY Increased App Opens 386%

Learn how USA TODAY increased app installs over 107% with creative testing.

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Video

How Liftoff Drives Installs that Convert

Learn how Liftoff goes beyond the install to help you acquire highly engaged app users.

Video

Learn how Vivian manages user acquisition for a top 5 shopping app

Vivian opens up about her marketing challenges, what keeps her inspired, and her vision for what’s to come in mobile marketing.

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Case Study >> Finance

How Stash Invest Increased Linked Bank Accounts by 134%

Learn how Stash Invest nearly doubled app installs with video ads.

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Video

How the #1 invoicing app continues to grow

Iryna shares her top strategies for scaling mobile business growth.

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Video

Learn how MileIQ became a top-grossing finance app

Nat talks about how to overcome daily marketing challenges and grow mobile apps.

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Video

Get Users Engaged with Liftoff Re-Engagement Ads

Learn how Liftoff Re-Engagement Ads keep your users engaged and coming back to your app.

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Video

Why educating is key to finance app growth

Loren shares how FutureAdvisor uses education to increase user engagement and revenue.

Listen to podcast

Video

How SeatGeek increases user engagement and ticket sales

Nick Adkins shares how personalized re-engagement leads to more mobile ticket sales.

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Video

Liftoff Helps Me Retain More Mobile Shoppers

Mobile re-engagement keeps RetailMeNot app users active long after the install.

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Video

Liftoff Gives Me the Insights I Need to Grow

Liftoff performance insights help Boxed improve campaign performance on all marketing channels.

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Video

How Liftoff Helps Me Achieve My Mobile Growth Goals

CPA-optimized user acquisition campaigns keep PuzzleSocial at #1 on the crossword charts.

 

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Video

Liftoff Delivers the Scale I Need to Grow My App

Liftoff helps FanDuel stay on top of the daily fantasy sports rankings with campaigns built to scale.

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Video

Liftoff Helps Me Diversify and Scale Efficiently

Activehours works with Liftoff to help them acquire users they can’t find on Facebook or Google.

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Video

I Generate More Mobile Revenue Thanks to Liftoff

Invoice2go scales their user acquisition efforts with CPA-optimized campaigns from Liftoff.

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Video

Liftoff Helps Me Acquire More Mobile Daters

The Match Group works with Liftoff to help grow their dating apps with active mobile users.

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Video

Why marketers choose Liftoff

Mobile marketers love working with Liftoff. Check out what some of our clients have to say about their experience with us.

 

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Case Study >> Gaming

How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement

Learn how the re-engagement campaign decreased CPAs 38% within one month for social slots gaming app.

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Events >> Webinar

Re-Engagement Best Practices to Better Monetize Your App

Join Liftoff, Acorns and Step One Growth as they discuss re-engagement strategies and techniques to increase revenue from mobile apps.

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Live Podcast

Mobile Presence Podcast – Liftoff

Listen in on the popular Mobile Presence podcast showcasing Dennis Mink, VP Marketing at Liftoff.

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Events >> Webinar

Interactive Ads Webinar

Watch our live webcast where we covered many aspects of interactive ads: what they are, why they are beneficial, what performance lift you can expect, and real examples!

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Case Study >> Food & Drink

How Talabat Increased Install-to-Order Rates by 72.2%

Learn how machine learning and A/B testing lead to a 15.5% decrease in CPAs for popular food ordering app.

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Case Study >> Travel

How Grab Got CPIs to Land 33% Below Their Target

Learn how machine learning and creative testing resulted in a 66% increase in installs for Grab, an APAC ride-hailing app.

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Live Podcast

Mobile Presence Podcast – WB Games

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Winnie Wen, Mobile UA Manager at WB Games.

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Live Podcast

Mobile Presence Podcast – Storm8

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero David Yi, Mobile UA Manager at Storm8.

View infographic

Infographic

Mobile Love Infographic

View the Mobile Love: Dating App Trends and Insights infographic! We analyze data from dating app campaigns for the entire year of 2016. Learn which months dating apps get the most traction.

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Live Podcast

Mobile Presence Podcast – InfiApps

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Tal Turpaz, Head of Advertising at InfiApps.

Watch on-demand

Events >> Webinar

Best Practices for Marketing Gaming Apps

View our live webcast where we openly discuss best practices with Winnie Wen from Warner Bros. Entertainment and Matt Widdoes from King.

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Live Podcast

Mobile Presence Podcast – King

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Matt Widdoes, Director, Performance Marketing at King.

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Live Podcast

Mobile Presence Podcast – Crowdstar

Listen in on the popular Mobile Presence podcast showcasing Liftoff Mobile Hero Haydon Young, UA manager at Crowdstar.

Watch on-demand

Events >> Webinar

Gaming Apps Report Webinar

View our live webcast covering the 2017 Mobile Gaming Apps Report: User Acquisition Trends and Benchmarks. We are joined by a Gaming Mobile Hero as a panelist!

Read case study

Case Study >> Gaming

How MyTona increased daily In-App-Purchase revenue by 137%

Learn how creative testing lead to a 20% increase in post-install events for Seekers Notes: Hidden Mystery.

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Case Study >> Gaming

How Rocket Games increased Viva Slots Vegas game plays by 588%

Download the case study and learn how Viva Slots Vegas experienced a 140% increase in install-to-action rate.

View infographic

Red vs Blue Infograph

View the red vs blue infograph! We analyze data comparing mobile marketing trends leading up the US presidential election.

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Case Study >> Utility

How Invoice2go boosted subscriptions 30% with re-engagement campaign

Download the case study to learn how re-engagement earned Invoice2go a 16.3% return on ad spend.

Watch on-demand

Events >> Webinar

The Good, The Ad & The Ugly: Episode 2

View The Good, The Ad & The Ugly II– a raw, unfiltered creative talk show featuring mobile marketing experts expressing their opinions on various A/B tests.

Read case study

Case Study >> Utility

How SurveyMonkey increased click-to-install rate by 152.2%

Download the case study to learn how VPN  activation costs were reduced by 37.3% with A/B testing and machine learning.

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Case Study >> Gaming

How ZiMAD Increased 90-Day User Retention Rates

The popular mobile gaming studio received a significant increase in long-term, high value users thanks to lookalike targeting by Liftoff.

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Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Spring 2016)

Download the guide to get mobile growth advice from 10 successful non-gaming app marketers.

Watch on-demand

Events >> Webinar

Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative

Get the inside scoop on how Dynamic Ads deliver 400% better performance than standard ads.

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Events >> Webinar

The Good, The Ad & The Ugly Episode 1

View an Ad vs. Ad showdown on The Good, The Ad & The Ugly – the only raw, unfiltered creative talk show in the Wild West of mobile app marketing.

Read case study

Case Study >> Utility

How MFour Increased User Engagement by 157%

Get the case study and find out how campaigns optimized for post-install actions led to increased survey engagement for MFour.

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Events >> Webinar

How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule

Learn how leading entertainment app marketers build a highly engaged mobile user base.

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Events >> Webinar

Unlocking Finance Apps: How Marketers Drive Growth and Revenue

Marketers from Acorns and Activehours share strategies that accelerate mobile growth.

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Watch video

Video

Liftoff Understands My Goals and Helps Me Reach Them

Working with partners who truly understand the industry is key for MileIQ’s mobile growth.

 

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Read case study

Case Study >> Finance

How Acorns Increased App Registrations by 36.5%

Lookalike targeting helped the leading investing app acquire more quality users. Download the case study to learn more.

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Case Study

How SeatGeek Increased Mobile Ticket Sales by 12.7%

The event ticketing app saw an immediate lift in ticket sales with native ad campaigns. Download the case study to find out how.

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Video

Liftoff Helps Me Acquire My Ideal Mobile User

Lookalike targeting is critical to the success of MileIQ, the top-grossing mileage tracking app.

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Events >> Webinar

Unlocking Your App Installs with Mobile Re-engagement

Learn the strategies that MileIQ uses to activate new mobile users and keep them engaged.

Nominate a Mobile Hero

Mobile Heroes

We’re Looking for Mobile Heroes

If you know an expert mobile marketer, we want to meet them. Nominate a friend, colleague, or yourself to be featured as the next Mobile Hero.

Download guide

Downloads >> Guide

Guide to Marketing Non-Gaming Apps (Fall 2015)

Get the latest strategies and best practices in marketing non-gaming apps.

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Video

Liftoff Delivers High Quality Dating App Subscribers

Zoosk wants subscribers, not just installs. Liftoff helps the top-ranked dating app continue growing.

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Video

Liftoff Allows Me to Diversify My User Acquisition Efforts

FutureAdvisor knows that diversification is critical to business growth, and Liftoff helps them achieve it.

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Video

Liftoff Helps Me Engage with High Quality Users

LifeLock uses Liftoff to identify their best customers and acquire new users with CPA-optimized campaigns.

Watch on-demand

Events >> Webinar

How Top Marketers Prepare for the Holiday Rush

Mobile Marketers from Touch of Modern and SeatGeek share their strategies for growing a mobile business during the holidays.

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Events >> Webinar

Beyond the Install: From Acquisition to Re-engagement

Learn how expert mobile marketers increase user retention and app engagement rates.

Read case study

Case Study

How Tophatter increased mobile auction sales by 235%

Download the case study to see how CPA-optimized user acquisition campaigns drive mobile sales growth for the auction app.

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Video

Acquire Better Quality Users with Dynamic Ads

Watch this video to find out how Dynamic Ads increase post-install conversion rates by up to 400%.