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Out now! Our 2021 Mobile Ad Creative Index is Here

By James Haslam | January 27, 2021

Creativity matters, especially in 2021. In fact, one analyst at Gartner predicts that creativity will become “the next frontier for data-driven marketing,” With innovation and automation, marketers can spend more time discovering what works. And our newest report on mobile ad creatives will help you learn about the factors that will propel your marketing upward.

Liftoff’s annual Mobile Ad Creative Index spotlights the creative advertising trends that drive effectiveness in mobile. The report reveals how five different creative ad formats (Banners, Interstitials, Native, Playables and Video) impact app performance by breaking down the conversions and costs that we track every second of every day. 

The Index also features best practices from Liftoff’s ad creative producers. We’ve identified the essential creative elements that bring results, and you won’t want to miss the shortcuts and successes that we’ve covered in the Index.


You can also read the report in Chinese, English, Japanese, Korean, Portuguese, or Spanish.

Highlights from the Mobile Ad Creative Index include:

  • Data revealing ad formats with the most engagement
  • The most cost-effective creatives for driving conversions
  • The impact of COVID-19 on ad creative costs and performance
  • The ad creatives that perform better on Android versus iOS
  • Insightful best practices from Liftoff’s Ad Creative Team