ROAS Optimization
Capture users who generate the
most revenue
Maximize your return on ad spend (ROAS) by optimizing for users who spend the most
or consume the highest volume of ads with our fast-ramping data-driven
ROAS models.
Generate a reliable source of revenue with in-app advertising optimization
In-app advertising (IAA) optimization is a new approach to ROAS optimization that uses the latest impression-level data to target highly engaged users who are most likely to interact with your ads, resulting in a steady stream of revenue.
Find the highest-paying users with in-app purchase optimization
In-app purchase (IAP) optimization acquires the users that generate the most revenue for your app. IAPs also increase brand loyalty, accelerate downloads, and unlock limitless opportunities for users to spend on your app.
How ROAS Optimization Works
Optimize for all revenue events: ad revenue, purchases, subscriptions, and more.
Placeholder values should be as close as possible to real revenue numbers to ensure performance accuracy.
Uncover user behavior patterns and granular insights to inform your growth strategies.
Resources for marketers
