Liftoff Dynamic Ads

Generate High-Performing Personalized Ads Automatically

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Anatomy of Dynamic Ads

Marketing a mobile app requires designing ad
creative that connects with audiences across
different geos, OS’s and screen sizes.

Liftoff automates the production of mobile ads
by programmatically generating hundreds of
highly personalized ads in real-time.

Why Mobile App Marketers Use Dynamic Ads

Performance

Dynamic Ads average a 150-500% increase in
post-install conversion rates

Personalization

Ad creative and messaging is automatically
personalized to the audience segment or individual

Reduced Design Time

Because ads are assembled programmatically,
there is no need to manually design ads

Built-in Optimization

Ads are machine-tested and optimized, removing
the need for manual A/B testing

Insight & Learnings

Learn what parts of your ads work best to drive
engagement and conversions in your app

High Performing Templates

Over 25 different ad templates tested and
optimized to drive conversions

How Dynamic Ads Work

  • Highly personalized mobile ads, assembled programmatically in real-time
  • Uses demographics, behavioral data, device and location to generate 100’s of personalized ads
  • Adopts the look-and-feel of the device and OS they are displayed on
  • Algorithmically optimized for performance with built-in multivariate testing
  • Dynamic Ads are personalized: background, messaging, images, phone shell and call-to-action

Dynamic Creative work with nearly all IAB standard ad formats including banners, interstitials, native ads, live preview ads, demoable ads, playable ads, and carousel ads.

Want to Learn More about Dynamic Ads?

At Liftoff, we take ROI optimization seriously. So seriously that once we’ve hit your target cost-per-action goals,
we’ll switch you to a payout model where you only pay when new installs take actions in your app.

Learn how Liftoff can help you

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