Anatomy of Dynamic Ads
Maximize revenue by serving ads that are uniquely tailored to each user’s previous in-app activity. Remind people of items they viewed but didn’t buy — or upsell the most popular products.
Maximize revenue by serving ads that are uniquely tailored to each user’s previous in-app activity. Remind people of items they viewed but didn’t buy — or upsell the most popular products.
To get started, Liftoff pulls your product feed into our platform. From your attribution data, we can detect when a user browsed specific products but hasn’t purchased. When we get a bid request for this user in the exchange, we prepare the dynamic creative that matches the browsed product and serve it to the user — all in less than a second.
1
We index your product feed (name, image, price, copy)
2
User browses your app then leaves
3
We bid for the user on the exchange
4
We serve the dynamic ad with deep link
5
User returns to where they left off and converts
Drive users to the point of purchase quickly and seamlessly with deep linking. We integrate with most deep linking solutions, including Branch, Appsflyer, Adjust, Kochava and Singular.
Utilize your entire product catalog to create timely, highly relevant ads for each user.
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Download the 2020 Mobile Ad Creative Index to learn the latest creative performance benchmarks, including costs and engagement rates by ad format.
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