Mobile Campaign Analytics

Gain insights into your mobile app marketing performance with the Liftoff analytics dashboard.
Track ad spend, impressions, click-through rate, installs, post-install conversions and more.

Access all your campaign data

In real-time with a dashboard
customized for your marketing needs.

Track where your ad spend is going

And which ad inventory and user segments
work best to deliver on your goals.

Track post-install conversions

And focus on what matters the most:
engagement and revenue.

Run Campaigns with Confidence

Access all your campaign data in real time with your customized dashboard.

  • View a snapshot of your campaign from ad spend through the entire funnel
  • Analyze campaign spend, CPI, CPA and conversion rates over time
  • Easily export the raw data to a CSV file for further analysis



Measure Impact with Advanced Analytics

Go beyond impressions and clicks. Break down your campaign performance by app category, ad format, device information and demographic data.

  • View campaign stats including Installs, CPI and CPA across different app categories
  • Understand which ad formats convert best for your specified post-install event
  • Compare acquisition costs and conversions by gender