The Marketers Guide to Mobile Attribution Tracking


Get smart with your data. Master the art of mobile attribution tracking.

Running a mobile app install campaign is easy. The hard part is understanding which ad creative, networks and segments perform best to drive installs and post-install engagement.

Data-driven marketers know that not all installs are equal. Proper attribution helps determine which channels and partners are delivering installs that monetize.

Inside the guide:

  • How attribution tracking works
  • Network-provided vs. 3rd party attribution services
  • Device IDs and attributing installs
  • The importance of post-install event tracking
  • 3rd party attribution tracking services