Mobile gaming in Asia is at its full speed. In fact, gaming accounts for 64% of the total ad spend in the region! To win in this highly competitive space, marketers must stay on top of ever-evolving user behaviors and shifts in the industry.
Standing on the cusp of a new year, Liftoff and Adjust look back at the key gaming app trends that will continue to shape app marketing in 2022. Join us as we discuss the most effective ways to acquire and engage users to break through in the future.