Creative Strategies for Gaming Apps

Creative Strategies for Gaming Apps

Gaming apps continue to grow at a fast and furious pace. Mobile gaming is set to hit $120 billion by the end of the year. But as the market continues to thrive, so does the competition. How can you make sure your creative stands out from the crowd? And how do you design ads that convert?

Join creative experts from Liftoff + Vungle in this fireside chat as they dig deep into what the best creative strategies are for advertising your mobile game.


  • Alexandra Vornle, Head of Creative, International at Liftoff: LinkedIn
  • Paolo Vergani, Head of Creative Services, EMEA at Vungle Creative Labs: LinkedIn

What we covered:

  • What is the ideal video ad length for hyper-casual players?
  • Are social casino players more likely to engage with interactive ads?
  • Are playables really the best option for demonstrating puzzle games?
  • …And more insights from the Liftoff + Vungle creative team