American Well – Julia Wu

Peggy Anne Salz from MobileGroove catches up with Julia Wu, former Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users with doctors instantly over video. Julia shares how combining product and marketing teams helped increase the company’s revenues by 10% YoY. Julia breaks down the steps to get your teams on the same page and fully focused on improving the user journey. She also speaks on the essential balance of user engagement and respect for personal privacy.