Liftoff Resources
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Blog
Creative, User acquisition
Get It Now! Liftoff’s 2024 Mobile Ad Creative Index
Blog Post
Gaming
Analyst Bulletin: Mobile Game Market Review March 2024
Blog
GameRefinery, User acquisition
Understanding Gamification, Player Motivations, and Their Impact on Mobile UA
Webinar
iOS Acquisition Deep-dive
Podcast
GameRefinery, Gaming
Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Case Study
Accelerate, Gaming, User acquisition
Zupee Sees 15% Higher ROAS Through Programmatic Advertising With Liftoff
Blog
GameRefinery, Product
Audience Engagement Insights for the Full Mobile Ecosystem
Blog Post
Gaming
Analyst Bulletin: Mobile Game Market Review February 2024
Blog
Company, Mobile Heroes
We Want You at Mobile Apps Unlocked 2024
Event
Ladies Who Lead Mobile Mixer
Event
Liftoff Experience Sphere
Event
Behind Closed Apps
Blog
Awards
Discover the Winners of the 2024 Mobile GameDev Awards
Blog
Performance Marketing, Privacy, User acquisition
FAQ on the Digital Services Act (DSA)
Blog
Gaming, Performance Marketing
Celebrate International Women’s Day With 11 Insights From Women in Mobile Gaming
Blog
Awards, Company
Liftoff Recognized as a Top Ad Network in 2024 Singular ROI Index
Report
Accelerate, Creative, User acquisition
2024 Mobile Ad Creative Index
Webinar
GameRefinery, Gaming
Maximizing Player Engagement and Retention with Live Events
Blog Post
Gaming
Analyst Bulletin: Mobile Game Market Review January 2024
Webinar
Unraveling the Future and Revenue Potential of Mobile Banner Ads
Webinar
Women in Mobile: Shaping Careers & Future of Tech
Blog
Creative, Generative AI
Mastering Ad Creative in 2024: Optimizing, Testing, Generative AI, and Key Trends
Event
PGC SF 2024
Blog
Awards, Gaming
Announcing the 2024 Mobile GameDev Awards
Event
2024 Mobile GameDev Awards
Blog
Product, SDK
Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
Event
AGS LA 2024
Blog
Privacy, Product, SDK
Adapting to Privacy Changes: Our Approach to Google's Transparency Consent Framework and Apple's Privacy Manifests
Blog
Mobile Heroes, Performance Marketing
19 Tips and Tricks From Liftoff’s 2023 Mobile Heroes
Podcast
GameRefinery, Gaming
Episode 53: Predicting the Biggest Mobile Game Trends in 2024
Blog
Performance Marketing
Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Webinar
Creatives that Convert: Mastering Creative Optimization in 2024
Case Study
Accelerate, Shopping, User acquisition
Incrementality Testing Shows 20% Install Uplift for Delivery Hero in LATAM
Report
Accelerate, User acquisition
2024 App Marketer Survey
Blog
Performance Marketing, User acquisition
It’s Here! Liftoff’s Newest App Marketer Survey
Podcast
GameRefinery, Gaming
Episode 52: Exploring the Top Five Trends That Dominated 2023
Blog
Creative, User acquisition
How to Tap Into Player Motivations and Build Better Playable Ads
Blog
Machine Learning, Product
Enhance Your Ad Campaign Performance With Liftoff’s AI-Powered Content-Based Features
Blog
Gaming, User acquisition
A Q&A With Product Madness’ Ayse Betul Eser on Her Career in User Acquisition
Blog
Creative, Influence, Performance Marketing
Unlocking the Power of UGC Creatives With Liftoff Influence
Podcast
Gaming, User acquisition
Episode 51: How to Navigate the Evolving Landscape of Advertising and Revenue
Blog
Brand Safety
Liftoff’s Vungle Exchange Announces Partnerships for Ad Quality and Brand Safety
Blog
Awards, Company
Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
Blog
Gaming
How Mobile App Developers Boost Engagement With Season-Based Systems
Report
Accelerate, Mobile Heroes, User acquisition
2023 Supply Path Optimization Guide
Blog
Accelerate, User acquisition
Liftoff’s 2023 Guide to Supply Path Optimization
Blog
Gaming
Can You Unlock More and Spend Less by Going Around the App Stores?
Webinar
SKAN 4 Deep Dive, What You Need to Know to Make it Work for Your Business
Blog
User acquisition
What the Rise of Hybrid-Casual Games Means for Advertisers
Event
IGDC 2023
Blog
Re-engagement
7 Mobile App Re-Engagement Best Practices Proven to Drive Results
Podcast
GameRefinery, Gaming
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
Case Study
Accelerate, Creative, User acquisition
Co-op Group Outperforms Android & iOS CPA Goals With Liftoff Accelerate
Blog
Creative
How Triple-Page Ads Are Delivering a New Creative Experience
Blog
Creative, User acquisition
It’s Here! Liftoff’s 2023 Holiday Guide for E-Commerce Apps
Report
Accelerate, Mobile Heroes, Shopping, User acquisition
2023 Holiday Guide for E-Commerce Apps
Blog
Machine Learning, Product
How Accelerate’s ML Models Uniquely Capture GameRefinery Data to Improve Campaign Performance
Blog
Re-engagement
Why Android Re-Engagement Matters, Now More Than Ever
Podcast
GameRefinery, Gaming
Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Event
Under the Sea: AGS SF Happy Hour
Podcast
GameRefinery, Gaming
Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Event
Midtown Mixer with Liftoff, DoubleVerify, and Taboola
Blog
Company
Liftoff Celebrates Women’s Equality Day With New Employee Resource Community “LiftUp Women+”
Blog
Creative, User acquisition
4 Takeaways About the Future of Ad Creative from the Israel Mobile Summit
Podcast
Gaming
Mobile Games Playbook, Episode 47: Breaking boundaries - How women can reshape the games industry with Zynga
Webinar
Subscription App-ssential Insights for Attracting & Retaining Customers
Blog
Awards, Company
For the 7th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Case Study
Gaming, In-App Bidding, SDK
MagicLab on in-App Bidding and Leveraging Monetize to Increase Revenue on Android From Banner Ads
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 46: Unveiling the Top 3 Mobile Game Studio Secrets for Engaging Live Events
Case Study
GameRefinery, Gaming
How GameRefinery Helped Ubisoft Find The Right Social Features
Webinar
Creative, User acquisition
Power Up Your Gaming Creative: Trends to Win Users and Boost Conversions
Report
Mobile Heroes, User acquisition
2023 The State of App Marketing for Subscription Apps
Blog
Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps 2023
Event
Chinajoy 2023
Blog
How to Leverage Banner and Native Ads to Maximize Your App’s Revenue
Case Study
GameRefinery, Gaming
Lars Schmeller of Lotum on Using GameRefinery to Guide Their Product Decisions
Webinar
Using Generative AI Tools to Power Mobile Marketing Strategy
Report
Accelerate, GameRefinery, Gaming
2023 Midcore Gaming Apps Report
Blog
Accelerate, GameRefinery, Gaming
Out now! 2023 Midcore Gaming Apps Report
Podcast
GameRefinery, Gaming
Mobile Games Playbook, Episode 45: From Student to Game Developer - How Investing in Young Talent Can Transform the Industry
Event
AGS São Paulo 2023
Webinar
Playing for Keeps: Trends and Strategies to Acquire and Retain Casual Game Players
Event
Vegas Golden Hour
Blog
Accelerate, GameRefinery, Gaming
3 Must-Know Changes to Mobile Game Player Motivations in 2023
Event
Poolside ParTee
Event
Women in Mobile Marketing Masters Brunch
Blog
Liftoff Is Coming to Mobile Apps Unlocked 2023
Report
Accelerate, GameRefinery, Gaming
2023 Casual Gaming Apps Report
Blog
Accelerate, GameRefinery, Gaming
Out now! 2023 Casual Gaming Apps Report
Webinar
How To Create Ads That Convert, Portuguese
Webinar
How To Create Ads That Convert (Spanish)
Event
MAU 2023
Other
Data Visualization: Where Do Gaming Installs Come From?
Blog
Accelerate, Creative, User acquisition
7 Playable Ads Best Practices for Mobile Apps
Blog
Accelerate, App-to-web, Product
Programmatic’s Secret Weapon to Boost Brand Engagement
Blog
Accelerate
Why Gaming Traffic Could Be Key To Scaling Your Non-Gaming App
Blog
Accelerate, App-to-web, Product, ROAS Optimization
From Click to Customer: The Best Way to Maximize Your Mobile Revenue
Blog
Creative, User acquisition
5 Creative Advantages of Long-Form Mobile Video Ads
Blog
Creative, Influence
3 Things Successful Ad Designers Do to Stay Ahead of the Curve
Blog
Accelerate, App-to-web, Product, User acquisition
No App, No Problem! The Easiest Way To Drive Quality Traffic To Your Mobile Website
Case Study
Accelerate, App-to-web, Product, User acquisition
Accelerate Helps Education Website Hit Aggressive UA Goals with App-To-Web
Blog
Awards, Company
Liftoff Recognized as Top Ad Network in 2023 Singular ROI Index
Report
Accelerate, Creative, User acquisition
2023 Mobile Ad Creative Index
Blog
Accelerate, Creative, User acquisition
Out Now! Liftoff’s 2023 Mobile Ad Creative Index
Case Study
In-App Bidding, SDK
Impulse sees revenue from Liftoff Monetize grow 3x by moving to in-app bidding
Blog
Brand Safety
How App-Ads.txt Earns Publishers More Revenue & Drives Down Mobile Fraud
Blog
Accelerate, LTV, Product, User acquisition
The Best Advertisers Don’t Buy on D7 ROAS: A Q&A With PM Venkat Akkinepally
Blog
Accelerate, Gaming, User acquisition
Korean App Marketer Confidence Remains Stable, Survey Finds
Webinar
Winning with UGC and Live Action Creatives
Blog
Accelerate, App-to-web, Product, User acquisition
4 Strategies for Mobile Marketers in a Privacy-Centric World
Case Study
Green Panda Increases ARPDAU With In-App Bidding From Liftoff Monetize
Case Study
Accelerate, Creative
ROAS Optimization and Multi-Creative Optimization Increases Sales for Magazine Luiza
Blog
Accelerate, User acquisition
The 6 Do’s and Don’ts of Marketing Your App in Japan
Blog
Accelerate, User acquisition
How App Marketers Are Adapting to a Privacy-First Industry
Case Study
Gaming
Naxeex Increases ARPDAU by 5% with Liftoff Monetize In-App Bidding
Blog
Accelerate, User acquisition
2022 App Marketer Survey: Solutions to Privacy Challenges
Blog
Accelerate, Gaming
Casual Gaming Apps Dominate the Japanese Gaming Market
Report
Accelerate, User acquisition
2022 App Marketer Survey
Blog
Accelerate, User acquisition
Out Now! Liftoff’s 2022 App Marketer Survey
Blog
Accelerate, Dating
Post-COVID, Dating App Engagement in Japan Is on the Rise
Blog
Gaming, Product, SDK
Liftoff Monetize in-app bidding available in open beta with Google AdMob
Report
Accelerate, User acquisition
Japan Mobile App Trends 2022
Blog
Accelerate, User acquisition
Out Now! Liftoff and Adjust’s Japan Mobile App Trends 2022
Webinar
Gaming
Mobile Game Marketing: Trends and Strategies for Marketers to Grow Their Games
Webinar
Finance
All About the Money: The Future of Finance & Fintech Apps
Blog
Awards, Company
Performance Index 15: Liftoff Receives Top 10 Accolades in Dozens of Categories
Blog
Company
3, 2…ONE LIFTOFF
Blog
Accelerate, LTV, Product, User acquisition
Say Goodbye to Proxies and Hello to LTV Optimize
Blog
Out Now! Liftoff’s 2022 Mobile Finance Apps Report
Blog
A Q&A With Jam City’s Winnie Wen on Casual Gaming
Report
2022 Mobile Finance Apps Report
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Puzzle Game Marketers
Blog
A Q&A With Wooga’s Melanie Zimmermann and Vinícius Gerez on Casual Gaming
Report
Informe de 2022 de apps de finanzas móviles
Blog
Ad Monetization – Key Steps To Get Started
Webinar
The State of Subscription Apps: Subscribing to New Strategies
Blog
Out Now! Liftoff’s 2022 Casual Gaming Apps Report
Blog
A Q&A With Socialpoint’s Danika Wilkinson on Casual Gaming
Blog
Accelerate, App-to-web, Product, ROAS Optimization, User acquisition
Why App-to-Web Needs to Be Your Next Mobile Marketing Move
Blog
Is allowlisting helpful for ad campaigns?
Report
2022 Informe de apps de juegos casuales
Report
2022 Casual Gaming Apps Report
Blog
Awards, Company
For the 6th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Blog
Driving ROAS Gains with IAA Optimization
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Match-3 Game Marketers
Report
What Is App Bidding?
Blog
Creative
6 Ways to Wow Users With Your In-App Video Ad Creative
Blog
How Liftoff Uses Creative Intelligence to Drive ROAS for Casual Game Marketers
Blog
What Is SKOverlay?
Webinar
New Growth Strategies for Mobile Shopping Apps
Blog
Out now! Liftoff’s 2022 Mobile Shopping Apps Report
Blog
Accelerate, Analytics, LTV, Product, User acquisition
All (LTV) Models Are Wrong, but Some Are Useful
Report
2022 Informe de apps de compras para móvil
Blog
Jetzt verfügbar! App-Marketing für Abonnement-Apps
Report
2022 Mobile Shopping Apps Report
Report
2022 The State of App Marketing for Subscription Apps
Blog
Mobile Heroes, User acquisition
Out Now! The State of App Marketing for Subscription Apps
Blog
Creative, Product
The New Standard of Creative Testing: Multi-Creative Optimization
Blog
In-App Bidding Mid-2022, Where Are We At?
Case Study
Gaming
Product Madness Grew ad ARPDAU By 11% Using Vungle In-App Bidding on ironSource LevelPlay
Case Study
Gaming
Rocket Studio Achieves 99% Fill Rate, Increases ARPDAU by 38% With Vungle In-App Bidding and ironSource LevelPlay
Blog
How to Monetize Apps for iPhone
Case Study
Shopping, User acquisition
Liftoff Exceeds ROAS Goals and Boosts LTV for German Retailer
Blog
Mobile Heroes, User acquisition
Piyasa Verimliliği Nasıl Güçlendirilir
Blog
Analytics, Mobile Heroes
Her Mobil Uygulama Pazarlamacısının İzlemesi Gereken 6 KPI
Webinar
Creative, User acquisition
Mobile Ad Creative Webinar: Capturing New Users with Powerful Creative
Blog
Company
Driving Liftoff Forward
Event
MAU 2022
Blog
User acquisition
Out now! Our Guide to Scaling Mobile Apps Overseas
Blog
The Complete Guide to Contextual Advertising
Blog
Company
Liftoff, Vungle and Friends Are Coming Back to Mobile Apps Unlocked
Blog
What Is Contextual Marketing?
Blog
Awards, Company
Liftoff Honored As Bronze Stevie® Award Winner In 2022 American Business Awards®
Report
User acquisition
2022 Guide to Scaling Mobile Apps Overseas
Webinar
Finance
How to Craft a Winning Mobile Fintech Strategy
Blog
4 Contextual Targeting Strategies for the Post-IDFA World
Case Study
Accelerate, Gaming
Liftoff Exceeds ROAS goals for Gaming Titan 37GAMES
Blog
Company, Q&A
A Candid Chat With the Organizers of Women in Mobile
Blog
Q&A: How Audiomack Reduced Latency and Increased Revenue up to 40% with Vungle In-App Bidding
Blog
4 Examples of Effective Contextual Advertising Tactics
Blog
Creative, User acquisition
Out now! Liftoff’s 2022 Mobile Ad Creative Index
Report
Creative, User acquisition
Informe de Creatividad para Móviles 2022
Report
Creative, User acquisition
2022 Mobile Ad Creative Index
Blog
What Is a Contextual Ad Network?
Blog
Mobile Heroes
Tried-and-True Ways to Keep Up with the Ad Monetization Industry
Blog
Gaming, User acquisition
Out Now! Liftoff’s 2022 Ultimate Guide to Hypercasual
Webinar
Q&A
Women in Mobile: Breaking Bias
Webinar
Social
How Social Apps Thrive Beyond the Pandemic
Report
Company, Gaming
Hypercasual 2022
Blog
Awards, Company
Liftoff + Vungle Take Home Hundreds of Top 10 Honors in AppsFlyer Performance Index 14
Blog
Mobile Heroes, User acquisition
Apple Search Ads: Beyond the Best Practices
Blog
How Contextual Targeting Works in Mobile Programmatic Advertising
Blog
The Complete Guide to User Privacy and Ad Targeting on Android
Webinar
The Future of the Web Expert Series
Webinar
Q&A
Women in Mobile: Career Growth and Tips to Succeed
Blog
Company, User acquisition
For International Women’s Day, Leading Women in Mobile Share Their Advice
Blog
Mobile Heroes
How To Future Proof Your Career in Ad Monetization
Blog
Company
Building a Unified Brand
Blog
What Is Contextual Traffic on Mobile?
Blog
What Is App Set ID on Android and What Can It Be Used For?
Blog
What Is Android Advertising ID (AAID)?
Webinar
Dating, User acquisition
Love Is in the App: Growth Strategies for Dating Apps
Blog
What Is Limit Ad Tracking on Android?
Blog
Awards, Company
Liftoff + Vungle Combine for Second-Most Placements in 2022 Singular ROI Index
Blog
Mobile Heroes
How to Leverage User Understanding to Power Ad Monetization at Scale
Blog
Ads Personalization on Android: What Marketers Need to Know
Blog
Dating, User acquisition
Out Now! Liftoff’s 2022 Dating Apps Report Is Here!
Blog
How to Monetize Apps for Android
Report
Dating, User acquisition
Informe de 2022 sobre aplicaciones de citas
Blog
Brand Safety, Product
Liftoff Integrates Click Signing with AppsFlyer, Protecting You from Click Spam
Blog
Mobile Heroes
A 3-Part Recipe for Monetizing a Global App
Webinar
Maximizing iOS UA: Stats, Trends & Strategy
Blog
The Complete Guide To Mobile Ad Monetization
Blog
Gaming, Mobile Heroes
6 Steps to Launching Your Mobile Game
Blog
How Vungle Helps Apps Like TikTok Drive Consistent Global Growth
Blog
Mobile Heroes, User acquisition
Beyond ‘The Great Resignation’: How To Be Immediately Effective In Your New Job
Blog
User acquisition
7 Tips for a Successful Native Ads Campaign
Blog
The Future of UA: Budget Allocation and Marginal Revenue
Report
Dating, User acquisition
2022 Dating Apps Report
Blog
Awards, Company
Liftoff Ranked #5 in the 2021 Singapore Best Workplaces™ by Great Place to Work®
Blog
Mobile Heroes, User acquisition
21 Lessons From Mobile Heroes 2021
Blog
5 Things We’ve Learned From 10+ Years of Mobile Ad Design
Webinar
Gaming, User acquisition
Top Gaming App Marketing Trends Moving into 2022
Webinar
Creative, Gaming
Creative Strategies for Gaming Apps
Report
2021 Mobile Game Video Ads Analysis
Blog
Gaming, Mobile Heroes
How New App Features Attract Users for Pokerist
Blog
The Future of UA: Attribution and Its Ongoing Disruption
Blog
Creative, Mobile Heroes
Making Ad Creative the Core of Your Mobile Marketing Strategy
Blog
Creative, Mobile Heroes
The Core Pillars Of Creative Testing & How To Apply Them
Blog
LTV
App Subscriptions: How Much Can Publishers Earn?
Webinar
Gaming
Beating the Odds: How to Effectively Market Social Casino Apps
Webinar
Gaming
Beating the Odds, How to Effectively Market Social Casino Apps
Case Study
Gaming, User acquisition
Vizor Exceeds KPIs on Amazon With Vungle, Increases Spend by Over 80% Y-o-Y
Case Study
ROAS Optimization
Global Video Streaming Service Hits Bold CPA Target
Blog
Awards, Company
Liftoff Named in Inc.’s Inaugural Best-Led Companies List
Blog
Mobile Heroes, User acquisition
Following Your Hunches in Performance Marketing
Blog
Mobile Heroes, User acquisition
7 Skills UA Managers Need to Succeed in 2021 (and Beyond)
Blog
Mobile Heroes, User acquisition
Семь навыков, необходимых менеджерам по привлечению пользователей в 2021 году
Blog
Testing, User acquisition
Quick User Acquisition Tips to Start Testing Today
Blog
Mobile Heroes, User acquisition
Part 2: Mastering YouTube Influencer Marketing for Mobile Apps
Blog
Testing, User acquisition
Советы для эффективного тестирования
Case Study
Gaming, ROAS Optimization
Liftoff Exceeds MOBEE’s ROAS Goal by +7%
Blog
Q&A, User acquisition
Winner Takes All: An Expert’s Strategies For Social Casino Success
Blog
Gaming, User acquisition
Out Now! Liftoff’s 2021 Social Casino Gaming Apps Report Is Here
Blog
Brand Safety, Finance
Mobile Ad Fraud and the Impact on Finance Apps
Blog
Brand Safety, Finance
Мошенничество в мобильной рекламе и его влияние на финансовые приложения
Report
2021 In-App Ad Placement Revenue Report
Webinar
Finance
Marketing Crypto: How to Build Trust in Your App
Blog
How Vungle Uses Aesthetic-Based Ad Targeting to Overcome Privacy Challenges
Report
Gaming, User acquisition
Informe de 2021 sobre apps de juegos sociales de casino
Blog
Gaming, User acquisition
Как вывести в топ гиперказуальную игру
Blog
Gaming, User acquisition
How to Hit the Top Charts with Your Hyper-Casual Game
Blog
Mobile Heroes, User acquisition
Мобильный маркетинг в Восточной Европе: что нужно знать
Blog
Mobile Heroes, User acquisition
Рост без IDFA с положительным ROAS: как приложение Impulse вошло в топ-20 самых скачиваемых iOS приложений в США
Blog
Mobile Heroes, Re-engagement
5 Questions to Ask Before Starting a Retargeting Campaign
Blog
Mobile Heroes, Re-engagement
5 вопросов помогающихto запустить кампанию ретаргетинга
Blog
Creative, Mobile Heroes
6 советов для эффективной рекламы
Blog
Mobile Heroes, User acquisition
Scaling Without IDFA and Staying ROAS Positive: How Impulse Became the 20th Most Downloaded iOS App in the U.S.
Blog
Creative, Mobile Heroes
6 Insider Tips to High-performing Ads
Blog
Mobile Heroes, User acquisition
App Marketing in Eastern Europe: What You Need to Know
Blog
LTV
The Future of UA: Where Does LTV Modeling Go From Here?
Report
Gaming, User acquisition
2021 Social Casino Gaming Apps Report
Blog
Analytics, Product
Introducing Scaled Metrics, a More Accurate Representation of iOS Performance Under ATT
Blog
Mobile App Ad Revenue: How Much Can Developers Make?
Blog
Company, User acquisition
Liftoff & Vungle to Form Leading Independent Mobile Growth Platform
Case Study
User acquisition
Just Eat Takeaway.com Increase Number of New Customers and Decrease CPA by 28%
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – SEA
Blog
The Complete Guide to iOS 14+ User Privacy and Ad Targeting in the Post-IDFA World
Case Study
Social
Liftoff Helps Bigo Live Reach Over 30% D2 Retention Rates
Case Study
Gaming
Tokyo Tsushin’s Hyper-Casual Game ‘Save them all’ Improves eCPM 166% With Vungle
Blog
Mobile Heroes, User acquisition
Part 1: Mastering YouTube Influencer Marketing for Mobile Apps
Blog
The Future of UA: What Is Incrementality and Why Does It Matter?
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps – EMEA
Webinar
Shopping, User acquisition
Shop ‘Til They Drop, UA Tips for Shopping Apps
Blog
Company, Mobile Heroes
Mobile Heroes Program Expands into Germany
Blog
Mobile Heroes, User acquisition
Pre-qualifying Users When Targeting Becomes Less Granular
Podcast
Mobile Heroes, User acquisition
Mobile Heroes Uncensored Podcast – 7Mind
Blog
Mobile Heroes, User acquisition
Mobile App Marketing Trends in Germany
Blog
Creative, Mobile Heroes
Level Up Your Creative Strategy With 6 Game Changers
Blog
Mobile Heroes, User acquisition
How Do App Marketers in Germany Build Their Apps?
Blog
What Is App Bidding? The Complete Guide to Programmatic Ad Monetization
Blog
Creative, User acquisition
How Do You Optimize Creatives in a Post-ATT World?
Blog
GDC Recap: F2P Ad Placement Takeaways From Analyzing 150 Creatives and 6B Impressions
Blog
Shopping, User acquisition
The 2021 Mobile Shopping Apps Report is Live!
Blog
Mobile Heroes, User acquisition
A Perfect Match. How to Run UA and Engagement Together.
Case Study
Polaris Office Increased iOS Ad Revenue by 700% With Vungle
Webinar
User acquisition
State of iOS UA: Stats, Trends, and Strategy
Report
Shopping, User acquisition
Informe de 2021 sobre apps móviles de compras
Blog
5 Questions Every CEO Should Be Asking Their Mobile App UA Lead Post-iOS Privacy Changes
Blog
What Is Probabilistic Attribution? (And Every Other iOS 14 Question You Were Afraid to Ask)
Blog
Awards, Company
For the 5th Time, Liftoff Appears on the Inc. 5000 Fastest-Growing Private Companies List
Blog
What Is Identifier for Advertisers (IDFA) on iOS?
Blog
Accelerate, Product
Explaining the Learning Phase
Report
Shopping, User acquisition
2021 Mobile Shopping Apps Report
Blog
Why iOS 15 Changes Everything for Data Science Teams Using SKAdNetwork
Blog
VentureBeat: Apple’s IDFA Changes Are Already Changing Game Design and Monetization
Blog
What Is SKAdNetwork and How Does It Impact Mobile Marketing?
Blog
Mobile Heroes, User acquisition
How to Scale Your Campaigns in Global Markets
Blog
What Is Contextual Ad Targeting?
Case Study
Gaming, ROAS Optimization
Liftoff Helps Triwin Achieve Consistent ROAS Performance of 76%
Blog
Company
Liftoff Employee Spotlight: Olga Shipunova, Customer Success Manager in London
Blog
Mobile Heroes, User acquisition
Trust, Over-Communication & Fewer Meetings. How to Manage a Remote UA Team.
Case Study
Gaming
ZiMAD Increased Windows' ARPDAU by 133% With Vungle's Contribution
Report
Mobile Eats Food Delivery Infographic
Blog
Infographics, User acquisition
Mobile Eats: Check Out Our Latest Infographic on Food Delivery Apps
Blog
What Is Limit Ad Tracking (LAT) and How Does It Affect Mobile Marketing?
Webinar
Gaming, User acquisition
Unlocking Future Growth for Casual Gaming Apps
Blog
What Is App Tracking Transparency (ATT) and How Does It Affect Mobile Marketing?
Blog
Gaming, User acquisition
Out now! 2021 Liftoff Casual Gaming Apps Report
Blog
Mobile Heroes, User acquisition
How We Navigated The Pandemic (and iOS 14.5) To Grow Our Client’s Mobile Business
Blog
Mobile Heroes, Social
Making the Most of TikTok Ads
Blog
Analytics, User acquisition
The Rising Value of First-Party Data in Mobile App Marketing
Blog
AdExchanger: These Apps Will Benefit The Most From Apple’s Pending IDFA Changes
Blog
Android Ad Spend Growth Steals the Spotlight From iOS 14.5
Blog
VentureBeat: Post-IDFA Alliance Finds iOS 14.5 Triggered up to 21% Growth in Android Ad Spending
Case Study
Finance
This fintech got an incredible 62% increase in activations
Blog
Company, User acquisition
14.5 Days After iOS 14.5: An Early Look at the Impact on Mobile Advertising
Case Study
How Zedge Used Vungle’s Ad Format Variety and Massive Scale to Drive Revenue
Report
Gaming, User acquisition
Informe de 2021 sobre apps móviles de juegos casuales
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2021 List
Report
Gaming, User acquisition
2021 Casual Gaming Apps Report
Webinar
Gaming, User acquisition
Post-IDFA UA Strategies for Casual Gaming Apps
Blog
Mobile Heroes, Testing
A Methodical Approach to Testing New Media Partners
Case Study
Re-engagement
Retargeting Improvements For This E-Commerce Brand Led to a Week-on-Week D7 ROAS Increase of 25%
Blog
How to Create the Best Ad Creative
Blog
Webinar Recap: Vungle on All Things App Tracking Transparency, SKAdNetwork, and ConversionValue
Blog
Awards, Company
Liftoff Honored with 2021 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
Webinar
Creative, User acquisition
Ad Creative Strategies on iOS 14.5
Blog
Company, User acquisition
It’s iOS 14.5 day!
Blog
Gaming, Mobile Heroes
4 Lessons in Marketing Hyper-casual Games
Webinar
Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps – EMEA
Webinar
Accelerate, Finance
Ka-ching! Strategies to Grow & Scale Finance Apps
Case Study
Re-engagement
Discover how Bermuda’s ROAS increased 32% in one quarter
Blog
How Automation Solves UA’s Biggest Problems on iOS Today
Blog
Finance, User acquisition
Out now! The 2021 Finance App Report is Here
Blog
Finance, Mobile Heroes
The Power of Push Notifications
Blog
Mobile Industry Eye: Post-IDFA: Strategies to adopt for future iOS campaign success
Video
What makes Liftoff’s ML different?
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
Blog
PocketGamer.biz: 5 Questions to Inspire Great Ad Creative for Mobile Games
Blog
Creative, User acquisition
3 ways ad creatives are changing on iOS 14.5
Case Study
User acquisition
This QSR Reduced CPAs by 68% in a Single Quarter
Blog
Probabilistic Attribution Does Not Equal Fingerprinting — Here’s How
Blog
Mobile Heroes, User acquisition
Developing a Content Strategy to Increase Retention & Conversion
Report
Accelerate, Finance
Informe de applicaciones de finanzas móviles 2021
Blog
Awards, Company
Liftoff Scores Big on AppsFlyer’s Twelfth Annual Performance Index
Blog
ROAS Optimization, User acquisition
How App Marketing is changing on iOS 14.5
Blog
Mobile Heroes, User acquisition
How to unlock TV and OTT as a new performance marketing channel
Blog
Mobile Ad Best Practices for Publishers & Advertisers
Blog
Company, User acquisition
Performance of Limit Ad Tracking traffic, aka non-IDFA, on iOS
Blog
Creative, Mobile Heroes
Winning Creative Strategy: How to Balance Brand and Performance in Mobile Advertising
Blog
Company
Liftoff Employee Spotlight: Jongrim Angela Kim, Senior Sales Manager in Korea
Webinar
User acquisition
iOS 14 Readiness: How to begin testing with DSPs, SSPs, and MMPs
Webinar
User acquisition
iOS14: Mobile Growth in a Post-IDFA Era
Podcast
Mobile Heroes Uncensored
Blog
Product, User acquisition
What’s a plist and why should you care?
Blog
Re-engagement, User acquisition
What happens to Re-Engagement Post-IDFA?
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Glovo
Blog
Analytics, User acquisition
SKAD vs SKAN vs SKAdNetwork: What’s the Difference?
Blog
Analytics, User acquisition
Track SKAdNetwork compatible inventory
Blog
Product, User acquisition
Liftoff is ready for iOS 14.5. Are you?
Report
Accelerate, Finance
2021 Mobile Finance Apps Report
Blog
Creative, Testing
Testing and Optimizing Ad Creatives in Google UACs
Webinar
User acquisition
Mobile Media Buying & Attribution on SKAdNetwork
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Wooga
Blog
Company, User acquisition
iOS 14.5 is coming soon. The post-IDFA alliance is here to help.
Webinar
User acquisition
How Publishers Can Prepare for Apple’s IDFA Change
Blog
Mobile Heroes, User acquisition
Building A Growth Marketing Team To Drive Measurable Results
Blog
Gaming, Mobile Heroes
Why Developing a Strong Brand Is Important for Your Business
Blog
Product, User acquisition
Liftoff Preparing to Run ATT & SKAdnetwork Compliant Campaigns
Blog
2021 Predictions for Mobile Marketing, From Industry Leaders at Vungle
Blog
Awards, Company
Liftoff Recognized as Top Media Source on 2021 Singular ROI Index
Blog
Why Only Using SKAdNetwork for Campaign Optimization Is Insufficient
Webinar
Creative
Designing Ads for a Post-IDFA World – EMEA
Webinar
Creative
Designing Ads for a Post-IDFA World
Blog
Mobile Heroes, User acquisition
How to Incentivize New Users and Scale Downloads
Blog
Company, Gaming
MyTona Achieved 17% Increase in Day 14 ROAS with Non-Personalized traffic
Blog
What Is eCPM? How To Calculate Effective Cost Per Mille
Blog
Creative, User acquisition
Out now! Our 2021 Mobile Ad Creative Index is Here
Blog
Awards, Company
Liftoff Recognized on Built In’s “SF Best Places to Work” List
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – 7Mind
Blog
Creative, User acquisition
How To Make Great Interactive Ads: The Benefits and Best Practices To Define Your Strategy
Blog
How to Get Advertisers on Your App: A Beginner’s Guide to Mobile Ad Monetization
Blog
Analytics, Mobile Heroes
A Step-by-Step Guide to Building In-house Marketing Analytics
Blog
Creative, Testing
Nailing Creative Development to Make Your Advertising More Effective
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Big Fish Games
Webinar
How IDFA Changes Will Impact All Marketers
Video
How Liftoff Builds Your Ad Creatives
Blog
Creative, User acquisition
How to Make the Most of the Humble Banner Ad
Report
Post-Install Events Infographic
Report
Creative, User acquisition
Informe de Creatividad para Móvil 2021
Blog
Creative, Mobile Heroes
Scale Performance The Right Way: A Great UA Creative Process
Report
Creative, User acquisition
2021 Mobile Ad Creative Index
Blog
Company
Liftoff Forms Strategic Partnership With Blackstone
Blog
Company
Liftoff Employee Spotlight: Jovan Radulovich, Director of IT
Other
Liftoff Virtual Backgrounds
Case Study
Gaming, User acquisition
Murka Hits the Jackpot on Windows, Achieving 2X Higher ROAS Than iOS, 3X Higher Than Android
Case Study
Manga-Style Gaming Ads Produced by Vungle Creative Labs Increases Ad Engagements on Manga Bang!
Blog
Awards, Company
Liftoff Makes AdExchanger’s 2020 Programmatic Power Players List
Case Study
Re-engagement
Joom ROAS Reaches 1,500% with Liftoff Re-Engagement Campaign
Blog
Mobile Banner Ads: An Everlasting Ad Format That Comes in a Small Package
Blog
Awards, Company
Liftoff Wins 2020 “Best App Advertising Platform” Award
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Electronic Arts
Blog
Mobile Heroes, User acquisition
What Did App Marketers Make of 2020?
Blog
Company
Liftoff Employee Spotlight: Maya Shanmugam, Business Intelligence Analyst
Blog
Mobile Heroes, User acquisition
Three’s A Crowd – How To Scale A Growth Team When Your Studio Develops More Games
Blog
Analytics, User acquisition
Out now! 2020 Mobile App Trends Report
Blog
Awards, Company
Liftoff Ranked 259th Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – SciPlay
Blog
LTV
Why LTV Is Essential for UA, and D7 ROAS Should Be Retired
Webinar
Programmatic 101 para LATAM
Blog
Analytics, User acquisition
Why Do Cost Metrics Change?
Blog
Webinar Recap: An Inside Look at iOS 14 Preparation
Report
User acquisition
Informe sobre tendencias de apps mobile 2020
Report
User acquisition
2020 Mobile App Trends Report
Blog
Mobile Heroes, User acquisition
Stop Playing Tug of War with the Product Team and Start Collaborating
Blog
AdExchanger: Ad Creative And Placement Context Must Work Hand-In-Hand In The Post-IDFA Era
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – VSCO
Blog
LTV
Why LTV is essential for UA, and D7 ROAS should be retired
Blog
Analytics, ROAS Optimization
Are CPMs Correlated With Performance?
Blog
Mobile Heroes, User acquisition
How to Market Your App to Gen Z
Blog
Brand Safety, Mobile Heroes
The Best of Mobile Heroes: The Fraud Squad
Blog
Awards, Mobile Heroes
Congratulations to the Mobile Heroes Awards Show Winners
Blog
Company
Liftoff Employee Spotlight: Bastian Winterkemper, Sales Lead in Germany
Webinar
Mobile Heroes
Mobile Heroes Awards Show
Webinar
Gaming, User acquisition
Scaling UA for Gaming Apps in Southeast Asia and Beyond
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Marketing Channel Guide
Blog
Company, Social
22% Lower CPAs When Yubo Ran Non-Personalized Ad Campaigns
Blog
Company, Mobile Heroes
Ad Age: How Comic Books Make Mid-level Marketers Into Heroes and Bot Fraud a Fun Topic
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: User Acquisition Tips and Tricks
Blog
Mobile Heroes, Testing
10 Questions Marketers Should Ask Before Testing A Media Source
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Elevate Labs
Blog
Mobile Heroes, User acquisition
The Best of Mobile Heroes: Tips for Launching Your New App
Video
What Is Programmatic Advertising
Video
If Mobile Programmatic Could Talk
Video
How Liftoff REALLY Designs Your Ads
Video
Day in the Life of Liftoff ML
Video
Direct, Ad Network, Ad Exchange, DSP – What’s The Difference?
Blog
Company
6 Reasons to Bring Humor Into the Workplace
Webinar
Accelerate, Gaming
Raise Your Game: Insights to Drive Downloads that Convert
Blog
Company, Mobile Heroes
Celebrating 100 Mobile Heroes: Liftoff Kicks Off Mobile Heroes’ 5-Year Anniversary
Blog
Mobile Heroes, User acquisition
How I Survived (and Thrived) Running UA at a Mobile App Startup
Video
Mobile Heroes Infomercial
Blog
Watch Our On-Demand Webinar: Global Market Trends and How to Supercharge Your UA and Monetization
Webinar
Accelerate, Gaming
Game On: Latest Trends in Marketing Gaming Apps
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Jam City
Blog
Company
Liftoff Employee Spotlight: Judy Connolly, Marketing Manager in London, UK
Blog
Gaming, User acquisition
NEW! 2020 Mobile Gaming Apps Report
Blog
Company, Gaming
With Non-Personalized Traffic, Murka’s ROAS Increased by 3%
Blog
Mobile Heroes, User acquisition
Improving User Acquisition Through Automation: 3 Things to Automate Right Now
Blog
Company
Liftoff Launches in Berlin
Blog
Company, Social
CPMs Decreased 62.69% When IMVU Ran Non-Personalized Ad Campaign
Blog
Shopping, User acquisition
It’s About Time E-Commerce Marketers Prepare for Christmas
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – IQ Option
Webinar
User acquisition
UA Performance on iOS 14 (EMEA)
Webinar
User acquisition
UA Performance on iOS 14
Blog
Gaming, User acquisition
Gaming Apps Hit New Heights During Lockdown
Report
Informe sobre mobile apps de juegos 2020
Blog
Mobile Heroes, User acquisition
How to Improve User Acquisition with an In-App Events Map
Case Study
Gaming, User acquisition
Bagelcode Finds Opportunities in Windows That Has 150% Higher ROAS Than iOS
Video
What Liftoff Does
Blog
Limit Ad Tracking: What You Need to Know
Blog
Re-engagement
Maximize your user LTV with Cost Per Revenue (Now Available for UA and Re-Engagement)
Blog
Company
Liftoff Employee Spotlight: Kota Amano, Japan & Korea Country Sales Manager
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – GCash
Blog
Company, Mobile Heroes
Supercharge Your Mobile Marketing Skills at the NEW Mobile Heroes Power Hour
Event
Mobile Heroes Power Hour
Blog
Company, User acquisition
Liftoff’s Approach to User Acquisition in a Post-IDFA World
Blog
Mobile Heroes
3 Fundamentals of Marketing Mobile Apps
Blog
Awards, Company
For the 4th Year, Liftoff Makes Fastest Growing Inc. 5000 List
Case Study
Gaming
Playrix runs Limited Ad Tracking UA campaign with Liftoff, CPAs decrease
Blog
Company, Gaming
Playrix runs non-personalized UA campaign with Liftoff, CPAs decrease
Blog
The optimal usage of ConversionValue in SKAdnetwork
Blog
Mobile Heroes
3 Reasons Why I Joined the Mobile Heroes Lunch Club, and You Should Too
Blog
Product, User acquisition
Here Comes iOS 14: What App Publishers and Suppliers Need to Do to Prepare
Blog
User acquisition
Marketers’ Thoughts on Upcoming Changes to the IDFA
Blog
LTV
Why user-level LTV models are essential for post-iOS 14 user acquisition
Report
Gaming, User acquisition
2020 Mobile Gaming Apps Report
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Thimble
Case Study
Gaming, User acquisition
Peak Teams Up With Vungle to Engage Japan Through Hyperlocalized Creatives
Blog
User acquisition
A Holistic Multi-channel Approach for Mobile User Acquisition
Blog
Company
Liftoff Employee Spotlight: Jessica Dudley, AdOps Manager
Blog
Probabilistic attribution for iOS 14 — a deeper dive
Blog
iOS14: A proposed solution for the reduced efficacy of deterministic attribution
Webinar
User acquisition
How to Define Your App Growth Strategy and KPIs
Webinar
Shopping, User acquisition
Reinventing Marketing Strategies for Shopping Apps in SEA
Webinar
Accelerate
Influencer Marketing for Mobile Apps
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – The Meet Group
Blog
Company
Company Culture in Times of Chaos
Webinar
Shopping, User acquisition
Retail Therapy: Marketing Shopping Apps in Today’s Economy
Blog
Mobile Heroes
How User-Generated Content Boosts Ad Performance
Blog
Company
Liftoff Employee Spotlight: Wojciech Kazana, Engineering Team Lead of Machine Learning, Paris
Blog
Shopping
NEW! 2020 Mobile Shopping Apps Report
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 3
Blog
User acquisition
3 Mistakes to Avoid to Instantly Save Money & Acquire More Users
Case Study
Social, User acquisition
TikTok Scores 95% Increase in IPM After Leveraging Vungle Playable+ Ad Formats
Webinar
Creative
Designing Ads for TikTok
Case Study
Healthcare App Cashwalk Increases Daily Ad Revenue up to $3K Using Vungle Video Ads
Blog
How to think about including Organic Lift into your ROAS
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Square Enix
Report
Shopping, User acquisition
Informe de 2020 sobre aplicaciones de compras en dispositivos móviles
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 2
Webinar
Accelerate, Gaming
5 Fundamentals of Marketing Your Mobile Game
Blog
Mobile Heroes
Leveraging Player Motivation Models to Increase App Engagement – Part 1
Webinar
Gaming
The Social Casino Special
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Rappi
Blog
Awards, Company
Liftoff Honored with 2020 Gold Stevie® Award as “Fastest Growing Tech Company of Year”
Blog
Company
Bend It Like Dave G: Tips for Working Remotely
Report
Shopping, User acquisition
2020 Mobile Shopping Apps Report
Blog
Mobile Heroes
How Making Consumer Insights a Cornerstone of your Strategy Makes You a Better Marketer
Webinar
Gaming, User acquisition
Marketing Gaming Apps in Latin America & Beyond
Blog
Company
Liftoff Employee Spotlight: Deanna Ulrich – Team Lead, Ad Creative Team
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Realtor.com
Blog
Mobile Heroes
5 Tips for Finding Pockets of Performance Outside the Top Mobile Media Channels
Webinar
Accelerate, Finance
Show Me the Money – Growth Strategies for Finance Apps
Blog
Analytics, Company
COVID-19 Mobile Ad Performance Tracker
Blog
Finance
NEW! 2020 Finance Apps Report
Webinar
Accelerate, Finance
Winning Growth Strategies for Finance Apps in APAC
Report
Accelerate, Finance
Informe de aplicaciones de finanzas 2020
Webinar
Creative, User acquisition
Unlocking Mobile UA on TikTok
Blog
Re-engagement, User acquisition
The Right Way to Run User Acquisition + Re-Engagement Together
Blog
Company
Liftoff Employee Spotlight: Nivin Sewpershad, Sr. Sales Manager
Blog
Product
Cost Per Revenue: Optimize for Your User LTV Goals
Webinar
User acquisition
How to Market Your App in a Rapidly Changing Mobile Economy
Blog
Awards, Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer’s Tenth Performance Index
Webinar
Brand Safety
Taking the Fight to the Fraudsters
Blog
Company
Women at Liftoff: Marlene Arroyo, VP of People Operations
Blog
Awards, Company
Liftoff Ranks as #1 DSP in Kochava’s 2020 Q1 Traffic Index
Blog
Q&A
Mulheres no mobile: chefes da indústria – Bruna Amaya, do Hurb
Blog
Mobile Heroes, Q&A
Women in Mobile: Bosses of the Industry – Melissa Lertsmitivanta @ realtor.com®
Blog
Company
Women at Liftoff: Nichole O’Such, Senior Account Executive
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Hurb
Blog
Q&A
Women in Mobile: Bosses of the Industry – Dini Mehta @ Lattice
Webinar
Q&A
Women in Mobile – Bosses of the Industry
Blog
Company
Women at Liftoff: Negin Saei, Controller
Blog
Q&A
Women in Mobile: Bosses of the Industry – Bruna Amaya @ Hurb
Blog
Product
What is View Through Attribution and Why Is It Important?
Blog
Company, Q&A
Women at Liftoff: Susan Hansen, General Counsel
Blog
Awards, Company
Liftoff Lands on Forbes “America’s Best Startup Employers 2020” List
Blog
Q&A
Women in Mobile: Bosses of the Industry – Sophia Fen @ 3Q Digital
Blog
How a user acquisition team can save 500 hours a month with automation
Blog
LTV
Pitfalls of Modeling LTV and How to Overcome Them
Blog
Company, Q&A
Women at Liftoff: Betty Wan, Business Development
Report
Accelerate, Finance
2020 Mobile Finance Apps Report
Blog
Q&A
Women in Mobile: Bosses of the Industry
Blog
Q&A
Women in Mobile: Bosses of the Industry – Erin Sun @ WB Games
Blog
Company
2019 Liftoff Recruiting Team Highlights
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Grammarly
Blog
Company
Liftoff Employee Spotlight: John Kelly, Recruiter
Webinar
Creative, User acquisition
The Art and Science of Building a Performance Design Team
Blog
Mobile Heroes
Helping to Improve the World Through Marketing
Blog
8 Tips for Making a Great Playable Ad
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Playstudios
Blog
Creative, User acquisition
NEW! 2020 Mobile Ad Creative Index
Blog
Awards, Company
Liftoff Recognized as Top Media Source in 2020 Singular ROI Index
Blog
Mobile Heroes, User acquisition
7 Tips for Implementing an LTV Model to Scale Your App
Blog
Mobile Heroes, Q&A
How to Build a Team of Performance Designers
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Current
Blog
Product
Smart Pacer, a smarter way to deliver ads
Report
Creative, User acquisition
2020 Mobile App Creative Index
Report
Creative, User acquisition
Índice de anuncios móviles 2020
Blog
For (and against) partnering for your LTV model
Webinar
User acquisition
Mobile App Trends – Analysis Of The App Ecosystem
Blog
Gaming, Mobile Heroes
Which attribution window is right for your marketing stack?
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Clover
Blog
Mobile Heroes, User acquisition
A Practical Guide to Running a Successful Influencer Program
Case Study
Gaming
Liftoff Increases Day 7 ROAS 33.2% for Pixonic Mid-Core Game
Blog
Mobile Heroes
2019 Liftoff Mobile Heroes Year in Review
Blog
Company
Liftoff Employee Spotlight: Sofia Leonova, Marketing Manager
Blog
Mobile Heroes, Q&A
Q&A with Melissa Lertsmitivanta @Realtor.com
Blog
Company
A Liftoff Gives Tradition
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Joom
Blog
Mobile Heroes, Q&A
4 Strategies to Simplify Your App Marketing Efforts and Improve Results
Blog
Awards, Company
Liftoff Ranked 157th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™
Blog
User acquisition
NEW! 2019 Mobile App Trends Report
Blog
Mobile Heroes, Q&A
Q&A with Cindy Wu @Curious.com
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – TelTech
Blog
Company
Liftoff Employee Spotlight: Honey Aung, Senior Accountant
Blog
Company
Liftoff Launches in Brazil
Blog
Mobile Heroes
Stacking Your Tech Stack for Mobile App Growth
Blog
Mobile Heroes, Re-engagement
Re-Engagement Strategies from Matt Sadofsky @Studio
Webinar
User acquisition
Best Practices for Marketing an App in Japan
Report
User acquisition
Mobile App Trends 2019
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – FinAccel
Case Study
Gaming
Liftoff & Unity Determine Limited Cannibalization of Ad Spend
Case Study
Shopping
Liftoff UA Campaign Increases Activations 297% for Ibotta’s Unique Shopping App
Event
Newtro Night
Blog
User acquisition
NEW! 2019 Japan Mobile App Engagement Report
Blog
Mobile Heroes, Q&A
How to Build a Powerful Foundation for Scaling Your Mobile App
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Credit Sesame
Blog
Mobile Heroes, Q&A
Career Growth Tips from Tobias Börner @LOVOO
Report
User acquisition
2019 Japan Mobile App Engagement Report
Blog
Company
Liftoff Employee Spotlight: Karl Berta, Head of LATAM Sales
Blog
Mobile Heroes
4 Tips for Making the Most of Limited Marketing Resources
Blog
Mobile Heroes
Career Growth Tips from Drew Frost @Sam’s Club
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – TextNow
Blog
Company
Liftoff Gives – London 10km for MS Society
Blog
Gaming
Will 2020 Be the Year of Android Gaming?
Blog
Awards, Company
Liftoff Recognized as a Top 10 Media Source in 2019 AppsFlyer Performance Index
Blog
Brand Safety
Strategies for Combating Ad Fraud From Day 1
Event
Tech in Asia
Event
G-Star Korea
Event
ad:tech Tokyo
Event
GTC 2019
Event
Game Daily Connect
Event
App Growth Summit Singapore
Event
Programmatic NYC
Blog
Product
Product News: Liftoff Audience Estimator for Retargeting
Blog
Company
What Could You Build in Two Days? Liftoff’s First Engineering Hackathon!
Event
White Nights Moscow
Event
MobileOne
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Ibotta
Blog
Company
Liftoff Employee Spotlight: Clarin Tan, Customer Success Manager, Singapore
Blog
Mobile Heroes, Q&A
Q&A with Harry Bienenstock @Playtika
Blog
Gaming
Q&A with Appodeal: Leading App Monetization Platform
Event
The Mobile View at Dmexco
Blog
Gaming
NEW! 2019 Mobile Gaming Apps Report
Event
A Magical Night at TGS2019
Blog
Mobile Heroes
7 Ways to Scale Your Affiliate Program
Webinar
Accelerate, Gaming
Marketing Mobile Games – Insider Stories on Scaling Growth
Podcast
Mobile Heroes
Mobile Presence Podcast – Groupon
Blog
Mobile Heroes, Q&A
A Mobile Hero’s Journey From App Marketer to Serial Entrepreneur
Report
Gaming, User acquisition
Mobile Gaming Apps 2019
Blog
Company
Liftoff Employee Spotlight: Robert Saunders, Solutions Engineer
Blog
Mobile Heroes, Shopping
5 Pitfalls of Mobile App Marketing & How to Avoid Them
Blog
Company
From One Office to Seven: My Experience Watching Liftoff Grow
Blog
Brand Safety, Q&A
Fraud AMA with Andreas Naumann
Blog
Mobile Heroes, Q&A
Q&A with Cherry Shen @Pocket Gems
Blog
Company
Liftoff Joins Singular’s Certified Partner Program
Blog
Shopping
2019 Mobile Shopping Apps Report: From Seasonal to Year Round Shopping
Blog
Company
Why Company Offsites Matter
Blog
Company
Liftoff Employee Spotlight: Nihal Advani, Ad Operations Manager
Blog
Company
Finding the Best Talent: Thank You to Our Interviewers
Event
Mobile Heroes Jakarta
Blog
Shopping
NEW! 2019 Mobile Shopping Apps Report
Webinar
Shopping, User acquisition
Marketing Shopping Apps – Strategies from Marketing Experts
Blog
Dating
Marketing Dating Apps in Japan Starts with “Concept-Making First”
Report
Shopping, User acquisition
2019 Mobile Shopping Apps Report
Webinar
Programmatic es la clave para potenciar UA
Podcast
Mobile Heroes
Mobile Presence Podcast – Credit Karma
Blog
Marketing Has Evolved. Has Your Business Evolved With It?
Blog
Q&A
Q&A with Gerardo Castillo @Chatbooks
Blog
Mobile Heroes
Practical Advice on Building a Successful Digital Marketing Program
Event
Mobile Growth Europe
Event
DMEXCO
Event
Gamescom
![[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth](https://liftoff.io/wp-content/uploads/2019/06/gaming-webinar-07-1024x535.png)
Event
[Webinar] Marketing Mobile Games: Insider Stories on Scaling Growth
Blog
Company, Creative
Liftoff Employee Spotlight: Alexandra Vornle von Haagenfels, Manager of Ad Creative Producers
Blog
Product
Product News: New and Improved Dashboard, Creative Metrics & Reporting API
Blog
User acquisition
NEW! 2019 Southeast Asia App Engagement Report
Blog
Mobile Heroes
Stop Wasting Time. Evaluate New Traffic Sources Like A Pro.
Report
User acquisition
2019 Southeast Asia App Engagement Report
Blog
Re-engagement
How to Apply Machine Learning to Re-Engage Users and Increase LTV
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – CookApps
Blog
Re-engagement
Re-Engagement Strategies from Jon Lau @Smule
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2019 List
Event
App Growth São Paulo
Blog
Q&A
Career Growth Tips from Thomas Pan @Twine
Blog
Mobile Heroes
How to Market Your App from Soft Launch to Global Release
Blog
Company
Liftoff Employee Spotlight: Eqra Zafarullah, Customer Success Coordinator
Event
Mobile Growth Summit Singapore
Event
ChinaJoy
Event
GMIC Guangzhou
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – ME2ZEN
Event
App Growth Summit Seattle
Blog
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2019 American Business Awards®
Blog
Mobile Heroes
7 Insider Tips to Marketing Your Non-Gaming App Like a Pro
Blog
Gaming, Mobile Heroes
How Culture Impacts App Campaign Performance: the US and Japan
Case Study
Gaming
How ME2ZEN Increased Purchase Related Events 151%
Blog
Company
Liftoff Gives: Our Culture of Giving Back
Blog
Awards, Company
Liftoff Recognized as 2019 Bay Area Best Places to Work
Webinar
Accelerate, Finance
2019 Finance Apps – Trends & Benchmarks
Blog
User acquisition
Brand Marketers and Performance Marketers Work Better Together
Blog
Company
Get Ready for Liftoff at Mobile Apps Unlocked 2019
Blog
Finance
NEW! 2019 Finance Apps Report
Podcast
Accelerate, Mobile Heroes
Mobile Presence Podcast – Huuuge Games
Report
Accelerate, Finance
2019 Mobile Finance Apps Report
Report
Accelerate, Finance
Mobile Finance Apps 2019
Blog
Gaming, Mobile Heroes
5 Tips for Working with a Mobile DSP
Blog
Q&A
Turner Kirk (MOOV): Tips to Grow Your Mobile Marketing Career
Blog
Q&A
Women in Mobile: Career Lessons from Zahra Ferdowsi @ Snapchat
Blog
Q&A
Women in Mobile: Career Lessons from Raissa Williams @ Wells Fargo
Webinar
Q&A
Live Panel: Women in Mobile
Blog
Awards, Company
Liftoff Recognized as Top Ranked Media Source in AppsFlyer 2019 Performance Index
Blog
Q&A
Women in Mobile: Career Lessons from Kate Murphy @ Play Magnus
Blog
Q&A
Women in Mobile: Career Lessons from Vivian Chang @ Plated
Blog
Mobile Heroes
How to Build a Customer-First Channel Strategy Mix for Your App
Blog
The 6 Rules of a Hit Puzzle Game
Case Study
Re-engagement
How Mytona Re-Engagement Campaign Increased In-App Purchases 569%
Blog
Brand Safety, Product
Liftoff Partners with Kochava to Prevent Ad Fraud
Blog
Q&A
Women in Mobile: Career Lessons from Twitter’s VP Janae Redmond
Blog
Q&A
Women in Mobile: Career Lessons from Kasha Stewart @ Beachbody
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Blinkist
Webinar
Brand Safety
Mitigating Mobile Ad Fraud
Blog
Q&A
Women in Mobile: Career Lessons from Siberia Su @ Braavo Capital
Blog
Q&A
Women in Mobile: Career Lessons from Cassie Chernin @ Scopely
Blog
Mobile Heroes
How Blinkist Automated Their Best Performing Marketing Channels
Blog
Company
Women in Mobile: Career Lessons from Industry Leaders
Blog
Product
Measure Campaign Performance with Cohort Analysis
Blog
Q&A
Vivek Girotra (FoxNext): Building Your Mobile Marketing Technology Stack
Podcast
Brand Safety, Mobile Heroes
Mobile Presence Podcast – Adjust
Blog
Brand Safety
3 Common Types of Mobile Ad Fraud and How To Spot Them
Blog
Dating
Liftoff’s 2019 Dating Apps Research Reveals How Lovers Engage on iOS and Android
Report
2019 Dating App Infographic
Blog
Q&A, User acquisition
Kevin Jon Buensuceso (Tophatter): What I Learned in My First Year as a Mobile Marketer
Blog
Re-engagement
How to Establish a Blackout Window for App Retargeting Campaigns
Webinar
Creative, User acquisition
Mobile Ad Creative Tips and Tricks
Blog
Dating, Mobile Heroes
How to Break Down Team Silos and Take Your Mobile App Marketing to the Next Level
Blog
Q&A
Vishal Korlipara (Credit Karma): Finding Product-Market Fit for Your Mobile App
Event
Mobile & App Marketing Summit
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Ludia
Blog
Creative
NEW! 2019 Mobile Ad Creative Index
Blog
Mobile Heroes
How to Successfully Launch Your Mobile App into South Korea
Blog
Mobile Heroes
Secrets to a Successful Soft Launch
Blog
Creative, Product
Simplifying Mobile Ad Creative Reporting
Blog
Q&A, User acquisition
Jessica Szalay (Wildflower Health): App Marketing Strategies in Healthcare
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – DoubleDown Interactive
Blog
User acquisition
User Acquisition 3.0: Entering the Realm of Artificial Intelligence & Machine Learning
Event
eTail Asia
Event
Digital Travel APAC
Event
App Ape Awards Tokyo
Other
Join the Mobile Heroes Slack Community
Event
App Growth Summit Berlin
Event
App Marketing Summit
Event
App Growth Summit LA
Blog
Gaming, Mobile Heroes
How to Successfully Launch New Mobile Games in a Highly Competitive Market
Event
Pocket Gamer Connects London
Event
Mobile World Congress
Blog
Re-engagement
Miray Alanlar (Mozilla): Increasing Mobile App Retention and Engagement
Blog
Company, Mobile Heroes
Join the Mobile Heroes Slack Community
Blog
Awards, Company
Liftoff Wins “Best App Advertising Platform” Award
Blog
Company, Mobile Heroes
The 2018 Liftoff “10 Best” List Roundup
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Nexon M
Blog
Gaming
What I Learned Marketing Gaming Apps Developed in APAC
Blog
Mobile Heroes, Social
3 Key Strategies to Master Snapchat Ads
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Mobile Trend
Blog
User acquisition
How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month (and Got Acquired by Zynga)
Blog
Analytics, Product
Introducing New Ways to Analyze Liftoff Campaign Data
Blog
Awards, Company
Liftoff Ranked 37th Fastest Growing Company in North America on Deloitte’s 2018 Technology Fast 500™
Blog
Mobile Heroes
5 Essential Steps to Marketing an App in Europe (and Other New Markets)
Blog
Mobile Heroes
How Apple Search Ads Can Positively Impact Your App Store Optimization (ASO) Efforts
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Skillz
Webinar
User acquisition
Mobile App Engagement | 2018 User Acquisition Trends & Benchmarks
Blog
User acquisition
How 8 Securities Used Offline Marketing to Boost Mobile App Conversions
Blog
User acquisition
NEW! 2018 Mobile App Engagement Index
Blog
Mobile Heroes, User acquisition
Applying a Growth Marketing Approach to the eSports Industry
Blog
Brand Safety, Company
Liftoff Blacklists Fraudulent Apps Identified by Buzzfeed
Blog
Awards, Company
Liftoff Ranked #1 Mobile Partner in EMEA and #5 Globally in 2018 Kochava Traffic Index
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playrix
Report
‘No-BS’ Mobile Attribution | 27 Questions Answered
Blog
Gaming, Mobile Heroes
Returning to the Basics. Is CPM Buying Still King?
Event
Madrid Mobile Summit
Blog
Analytics
Mobile App Retention in Korea
Blog
Analytics
NEW! 2018 Japan Mobile App Engagement Report
Blog
Re-engagement
How Marketers Can Avoid Double Paying for Mobile App Retargeting
Event
Mobile Heroes Dinner Party
Blog
Mobile Heroes
A Day in the Life of a Growth Marketer
Blog
Company
Liftoff Recognized as a Top 10 Media Source in AppsFlyer H1 2018 Performance Index
Webinar
Product, User acquisition
How Machine Learning is Transforming App Marketing
Podcast
Mobile Heroes
Mobile Presence Podcast – Etermax
Blog
Mobile Heroes
Announcing the Mobile Heroes Roadshow!
Blog
Awards, Company
Liftoff Ranks #11 on Entrepreneur’s 2018 Top Company Cultures List
Event
Mobile Heroes Los Angeles
Event
Mobile Heroes Seattle
Event
Mobile Heroes New York
Event
Mobile Heroes Seoul
Event
Mobile Heroes Tokyo
Event
Mobile Heroes Boston
Blog
Brand Safety
Practical Advice in Dealing with Mobile Ad Fraud
Event
MMA Forum Indonesia
Event
Tokyo Game Show
Event
G-Star Korea
Event
Casual Connect
Event
App Growth Summit SF
Event
Mobile Heroes Supper Club
Event
MobileOne
Blog
Mobile Heroes, User acquisition
How IMVU Uses Machine Learning to Scale Mobile User Acquisition
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Badoo
Blog
Awards, Company
Liftoff Wins Digiday “Best Display & Programmatic Advertising Platform” Award
Case Study
Social
How IMVU Increased In-App Purchases by 276%
Webinar
Gaming, User acquisition
2018 Gaming Apps Trends & Benchmarks
Blog
Dating, Mobile Heroes
7 Tips to Succeed as a Woman in a Male-Dominant Industry
Blog
Gaming
Mobile Gaming App Engagement by Gender: Females Play and Pay
![What’s in Your [Growth] Stack? Lomit Patel, IMVU](https://liftoff.io/wp-content/uploads/2018/09/lomit-patel-growth-stack-1024x535.jpg)
Blog
Q&A
What’s in Your [Growth] Stack? Lomit Patel, IMVU
Blog
Gaming
NEW! 2018 Mobile Gaming Apps Report
Blog
Awards, Company
Liftoff Reappears on the Inc. 5000 List
Blog
User acquisition
How to Successfully Scale Up Facebook User Acquisition Campaigns
![What’s in Your [Growth] Stack? David Yi, AnchorFree](https://liftoff.io/wp-content/uploads/2018/09/david-yi-3-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? David Yi, AnchorFree
Blog
Shopping
Prime Day Isn’t Just For Amazon
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – RetailMeNot
Blog
Mobile Heroes, Shopping
Mobile User Acquisition Marketing: Brand vs Performance
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Pocket Gems
Blog
Testing
4 Best Practices for a Modern Email Strategy
Blog
Mobile Heroes
Never Say “No” to Opportunity, Even When in Doubt
![What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews](https://liftoff.io/wp-content/uploads/2018/07/fabien-nicolas-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Fabien Nicolas, SmartNews
Event
Mobile Growth Europe
Blog
Mobile Heroes
Meet the Heroes: What Does Your Marketing Team Look Like?
Blog
Shopping
2018 Mobile Shopping Apps Report Analysis: Engagement by Gender
Blog
Accelerate, Mobile Heroes
10 Tips for Choosing a Mobile Demand-Side Platform
Blog
Analytics, Mobile Heroes
Last Click Attribution Is Dead. Now What?
![What’s in Your [Growth] Stack? Cassie Chernin, Ibotta](https://liftoff.io/wp-content/uploads/2018/07/Cassie-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Cassie Chernin, Ibotta
Blog
Company, User acquisition
The Ultimate Guide to Mobile Marketing Events in 2018 – Part 2
Event
Gamescom
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Playtika
Blog
Analytics, Shopping
2018 Mobile Shopping Apps Report Analysis: Monthly Trends
Blog
Mobile Heroes, Q&A
Meet the Heroes: What’s in Your Growth Stack?
Blog
Mobile Heroes, Q&A
Meet the Heroes: What Would Be Your Superpower?
Blog
Analytics, Testing
How Incrementality Testing Works
Blog
Gaming, Mobile Heroes
Optimizing Spend Across Paid Mobile User Acquisition Channels
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – American Well
Webinar
Shopping, User acquisition
2018 Shopping Apps Trends & Benchmarks
Blog
Mobile Heroes, Q&A
Meet the Heroes: What Would They Be Doing If They Weren’t Marketing Apps
Blog
Creative, User acquisition
How to Optimize Your Mobile Video Ads for Programmatic
Blog
Mobile Heroes
3 Strategies That Helped IMVU Grow Monthly Active Users 200%
Blog
Mobile Heroes
Our 50th Mobile Hero!
![What’s in Your [Growth] Stack? Thomas Hopkins, Lyft](https://liftoff.io/wp-content/uploads/2018/07/thomas-hopkins-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Thomas Hopkins, Lyft
Blog
Mobile Heroes
3 Benefits of Working with Your Mobile App Product Team
Video
Meet the Mobile Heroes: “If you weren’t marketing apps, what would you be doing?”
Video
Meet the Mobile Heroes: “What Does GDPR Stand For?”
Blog
Shopping
NEW! 2018 Mobile Shopping Apps Report
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Apartment List
Blog
Mobile Heroes
How Apartment List Increased Customer LTV by Streamlining the User Flow
Event
App Promotion Summit New York
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2018 List
Blog
Company
Liftoff is GDPR Compliant
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – GOAT
Blog
Brand Safety
How to Spot the Most Prevalent Types of Mobile Install Fraud
Blog
Mobile Heroes, Shopping
How to Attribute Installs to Influencer Marketing
Event
Mobile Growth New York
Webinar
Accelerate, Finance
2018 Finance Apps Trends & Benchmarks
![What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot](https://liftoff.io/wp-content/uploads/2018/07/Vivian-Chang-1024x535.jpg)
Blog
Mobile Heroes, Q&A
What’s in Your [Growth] Stack? Vivian Chang, RetailMeNot
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – IMVU
Blog
Awards, Company
Liftoff Honored As Gold Stevie® Award Winner In 2018 American Business Awards®
Blog
Company
MAU 2018 – That’s a Wrap!
Blog
Mobile Heroes, Social
How to Successfully Scale Up Google UAC Campaigns
Blog
Awards, Company
San Francisco Business Times: Liftoff Ranks #10 Best Place to Work
Webinar
Brand Safety, User acquisition
Inside Mobile Ad Fraud
Blog
Gaming
9 Tips I Learned Marketing Popular Mobile Hidden Objects Game
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Social Discovery Ventures
Blog
Finance
NEW! 2018 Mobile Finance Apps Report
Blog
Company
Liftoff’s Action-Packed Agenda at Mobile Apps Unlocked 2018
Blog
Analytics
Understanding the Fundamentals of Calculating Lifetime Value
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Tilting Point
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 5
Report
Mobile Hero Comics
Blog
Analytics
How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)
Event
Mobile Apps Unlocked
Blog
Mobile Heroes, User acquisition
How to Build a Career in Mobile User Acquisition
Case Study
Influence
Liftoff Influence propels NanoBit's MyStory up the to charts, landing at #44 Free Game
Case Study
Influence
GOAT Games unlocks the iOS market with Liftoff Influence
Case Study
Influence
Liftoff Influence increases Calm's influence marketing ROI by over 50%
Case Study
Influence
Liftoff Influence helps Luni Apps top the charts with Fitness Coach
Blog
Mobile Heroes
New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI
Blog
Company
Getting Serious with GDPR
Blog
Mobile Heroes, User acquisition
Marketing a News App in the Age of Trump
Webinar
Dating, User acquisition
Dating Apps Trends & Benchmarks
Blog
Accelerate, Awards
Liftoff Recognized as Top Performing Ad Channel in ‘The 2017 Singular ROI Index’
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Penn Interactive Ventures
Blog
Mobile Heroes
What I Learned Launching 1 App per Week for 52 Weeks Straight
Blog
Accelerate, User acquisition
7 Lessons I Learned Marketing an App in Japan
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Poshmark
Blog
Dating
NEW! 2018 Mobile Dating Apps Report
Webinar
Brand Safety, User acquisition
Strategies to Prevent Mobile Ad Fraud (& Save Your Marketing Budget)
Blog
Social
What I Learned Running Mobile Ads on Snapchat
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – The Weather Channel
Blog
Company
The Ultimate Guide to Mobile Marketing Events in 2018
Event
App Growth Summit NYC
Blog
Creative, Testing
The Weather Company on Testing Creative Across Audiences
Blog
Mobile Heroes, Testing
What I Learned Testing Seasonal Imagery in the Mobile Heroes Email Campaign
Blog
User acquisition
Are Mobile Apps China’s Next Big Export?
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Coupang
Case Study
Shopping
How Coupang Re-Engagement Campaign Increased Purchases 221.4%
Event
Kochava Mobile Summit
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – Zenjoy
Blog
Product
Liftoff Launches View-Through Attribution for Mobile Apps
Blog
Creative, Testing
5 Effective Strategies for A/B Testing Ad Creatives
Blog
User acquisition
Marketing an App in the Current “Freemium” Landscape
Blog
Accelerate, Awards
Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List
Blog
Mobile Heroes
Zenjoy Shares Thoughts on Fast-Paced Mobile Marketing Industry
Blog
User acquisition
Marketing Your Mobile App to Android Users
Blog
Awards, Company
Liftoff Ranked 6th Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – HomeAdvisor
Blog
Brand Safety
Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming
Blog
ROAS Optimization
4 Tips for Improving Your Programmatic Advertising ROI
Case Study
Shopping
How Sam’s Club Decreased Cost-per-First-Purchase 47.4%
Blog
Creative
Dynamic Advertising for Mobile: Best Practices
Webinar
Accelerate, User acquisition
2017 Mobile App Engagement Index
Blog
Mobile Heroes
HomeAdvisor on the Benefits of a Comprehensive LTV Model
Blog
Accelerate, Creative
Dynamic Mobile Advertising: Fast & Furious
Podcast
Mobile Heroes, Shopping
Mobile Presence Podcast – Sam’s Club
Blog
Analytics
NEW! 2017 Mobile App Engagement Index
Blog
Mobile Heroes
Zoosk on Mobile Marketing Metrics, Creatives, Opportunities and Defining Goals
Blog
User acquisition
Mobile App Marketing: Best Practices
Blog
User acquisition
8 Examples of What Mobile App Engagement Really Looks Like
Podcast
Finance, Mobile Heroes
Mobile Presence Podcast – Stash
Blog
User acquisition
Learning from Your App’s Active Users for Better Marketing Outcomes
Blog
Mobile Heroes, Shopping
Sam’s Club On Mobile Marketing Metrics, Creatives, and Opportunities
Blog
User acquisition
How Dynamic Advertising Can Reduce App Abandonment Rates
Blog
Testing, User acquisition
Looking for a New User Acquisition Channel to Test? Try Quora.
Blog
Accelerate, User acquisition
Things You Ought to Know About Programmatic Ad Buying
Podcast
Creative, User acquisition
Mobile Presence Podcast – Rosetta Stone
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 4
Blog
Brand Safety
Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)
Blog
Finance, Mobile Heroes
Stash Shares Tactical Mobile Marketing Tips for Improved Campaign Performance
Blog
Mobile Heroes
Rosetta Stone On the Importance of Audience Profiles and Segmenting
Event
Mobile Growth Canada
Webinar
User acquisition
Subscription Apps: Trends and Tips for Successful Marketing
Blog
Awards, Company
Liftoff Ranks #8 on Inc. 5000 List of 2017
Blog
Analytics
NEW! 2017 Mobile Subscription Apps Report
Report
2017 Mobile Subscription Apps Report
Blog
User acquisition
You’ve Built an App. Now How Do You Market It?
Case Study
User acquisition
How USA TODAY Increased App Opens 386%
Event
App Promotion Summit Berlin
Case Study
Finance
How Stash Invest Increased Linked Bank Accounts by 134%
Blog
Analytics, Shopping
Amazon Prime Day Was Great for Amazon, But What About Other Mobile Shopping Apps?
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly 3
Case Study
Finance, User acquisition
Acorns acquires more active investors with Liftoff
Blog
Product
Advantages of a Cost Per Action (CPA) Model in Mobile App Marketing
Blog
Company
Liftoff Opens Tokyo Office
Case Study
Finance, User acquisition
How Clarity Money Increases Account Activations by 13%
Podcast
Mobile Heroes
Mobile Presence Podcast – Trainline
Blog
Company, User acquisition
Your Ultimate Guide to Mobile Ad Tech Events Remaining in 2017
Blog
Mobile Heroes
Are Web Marketing Strategies Good For Mobile App Marketing?
Blog
Creative
What Makes a Mobile Ad Dynamic?
Podcast
Mobile Heroes
Mobile Presence Podcast – Clarity Money
Blog
Finance
Clarity Money: Insights On Ad Creative, Metrics, and KPIs
Blog
Shopping
Value For Money: Shopping Apps Report Reveals UA Bargains And Trade-Offs
Webinar
Accelerate, Shopping
Best Practices in Marketing Shopping Apps
Podcast
Mobile Presence Podcast – Delivery Hero
Blog
Shopping
NEW! 2017 Mobile Shopping Apps Report
Blog
Analytics
Optimizing Post Install Engagement
Blog
Mobile Heroes
The Importance of Understanding Unique Cultures When Marketing Globally
Blog
Mobile Heroes
How Delivery Hero Creates a Seamless Experience from Impression to Purchase
Podcast
Creative, Mobile Heroes
Mobile Presence Podcast – Acorns
Report
Guide to Marketing Gaming Apps
Podcast
Mobile Presence Podcast – letgo
Blog
Awards, Company
Inc. Magazine Ranks Liftoff on Best Workplaces 2017 List
Blog
User acquisition
Using Targeted Lookalike Audiences for App User Acquisition
Blog
Brand Safety, Q&A
Mobile Ad Fraud Expert Answers Three Important Questions
Podcast
Dating, Mobile Heroes
Mobile Presence Podcast – Meetic
Webinar
Brand Safety, User acquisition
The ABCs of Mobile Ad Fraud (and Strategies to Fight It)
Blog
Dating
Why the Largest Dating App in Europe Tracks All App Events
Blog
Brand Safety
Mobile Ad Fraud Q&A with Adjust
Podcast
Mobile Heroes, Social
Mobile Presence Podcast – Twitter
Blog
Awards, Company
Liftoff Honored as Silver Stevie® Award Winner in 2017 American Business Awards
Blog
Brand Safety
Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud
Blog
Mobile Heroes
Mobile Marketing Musings with Nick Quan
Webinar
Re-engagement
Re-Engagement Best Practices to Better Monetize Your App
Blog
Product, Re-engagement
Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level
Report
Beginner’s Guide to Mobile Re-Engagement
Case Study
Accelerate, Gaming
How LuckyFish Games Increased In-App Purchases 175% with Re-Engagement
Blog
Re-engagement
Why Mobile Retargeting Ads are the New Nurture Campaign
Blog
Awards, Company
Ad Age Lists Mark Ellis, Liftoff CEO & Co-Founder, 2017 Marketing Tech Trailblazer
Podcast
User acquisition
Mobile Presence Podcast – Liftoff
Event
ChinaJoy
Webinar
Creative, User acquisition
Interactive Ads Webinar
Event
DMEXCO 2018
Blog
Accelerate
NEW! Beginner’s Guide to Mobile Attribution Tracking
Report
Beginner’s Guide to Mobile Attribution Tracking
Blog
Creative, User acquisition
Mobile Marketing Musings with Vinícius Gerez
Case Study
User acquisition
How Talabat Increased Install-to-Order Rates by 72.2%
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – WB Games
Podcast
User acquisition
Mobile Presence Podcast – Storm8
Podcast
Mobile Presence Podcast – InfiApps
Podcast
Gaming, Mobile Heroes
Mobile Presence Podcast – King
Podcast
Mobile Heroes, User acquisition
Mobile Presence Podcast – Crowdstar
Blog
Creative, User acquisition
Mobile Marketing Musings with Matt Widdoes
Blog
Awards, Company
Liftoff Ranks Across the Board on Mobile Performance Index
Webinar
Accelerate, Gaming
Best Practices for Marketing Gaming Apps
Blog
Awards, Company
Liftoff Ranks #14 in Entrepreneur’s Top Company Cultures List
Blog
Creative, User acquisition
Mobile Marketing Musings with Winnie Wen
Case Study
User acquisition
How Grab Got CPIs to Land 33% Below Their Target
Blog
Gaming
Which Mobile Gaming Subcategory Attracts the Most Engaged Players?
Blog
Dating, Infographics
Mobile Love Infographic: Dating App Trends and Insights
Report
Mobile Love Infographic
Blog
Creative, User acquisition
Mobile Marketing Musings with Haydon Young
Case Study
Gaming
How MyTona increased daily In-App-Purchase revenue by 137%
Webinar
Accelerate, Gaming
Gaming Apps Report Webinar
Blog
Gaming, User acquisition
2017 Mobile Gaming Apps Report Analysis: Monthly Trends
Blog
Creative, Mobile Heroes
Cracking The Code On Mobile Ad Creatives To Attract & Acquire Users
Blog
Gaming
Liftoff Releases 2017 Mobile Gaming Apps Report
Blog
Gaming, Mobile Heroes
Welcome to Mobile Heroes, Gaming Edition
Blog
User acquisition
5 Winning Ways To Get Loads Of Value Out Of Players Who Don’t Pay You A Penny
Blog
Company
Liftoff – 2016 Year in Review
Blog
Analytics, User acquisition
Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing
Blog
Company
5 Mobile Marketing Predictions for 2017
Blog
User acquisition
4 Quick Wins: Improving Mobile Marketing Campaign Performance
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: Engagement by Gender
Blog
User acquisition
Search Ads: Apple and Google are Better Together
Blog
Company
Liftoff Expands to APAC
Case Study
Gaming, User acquisition
How Rocket Games increased Viva Slots Vegas game plays by 588%
Event
Mobile Growth Summit
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: iOS vs Android
Blog
Brand Safety
6 Tips for Spotting and Preventing Mobile Ad Fraud
Other
Red vs Blue Infograph
![[Infographic] Mobile Marketing Trends Across Party Lines](https://liftoff.io/wp-content/uploads/2016/10/red_v_blue_OG_large-1024x538.jpg)
Blog
Analytics
[Infographic] Mobile Marketing Trends Across Party Lines
Blog
User acquisition
How Non-Holiday Mobile Marketers Conquer the Holidays
Blog
Analytics, User acquisition
2016 Mobile Index Analysis: CPA Trends Across Post-Install Events
Case Study
Re-engagement
How Invoice2go boosted subscriptions 30% with re-engagement campaign
Blog
Mobile Heroes
How to Make Mobile Affiliate Marketing Work
Blog
Analytics, User acquisition
Liftoff Releases 2016 Mobile App Engagement Index; Details CPA Trends Across App Categories, Platforms and Gender
Case Study
ROAS Optimization
How SurveyMonkey increased click-to-install rate by 152.2%
Blog
Creative
Get Real With User Reviews in Your Mobile Ads
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly: Episode 2
Blog
User acquisition
iOS 10’s “Limit Ad Tracking” Impact and FAQ
Blog
Company
Liftoff featured in TUNE’s Top 25 Global Advertising Partners list
Blog
Gaming, Mobile Heroes
Scaling Growth at Mobile-First Startups: Challenges and Tips
Blog
User acquisition
How we optimize UA channels to increase user retention in the CBS Sports app
Blog
Gaming
How ZiMAD Acquires High Quality Mobile Gamers with Liftoff and Appsflyer
Webinar
Creative, User acquisition
The Good, The Ad & The Ugly Episode 1
Blog
Shopping
Mobile Back-to-School Sales are Soaring – Are You Cashing In?
Blog
Company
Got An App? Let’s Talk Retention
Case Study
Gaming, User acquisition
How ZiMAD Increased 90-Day User Retention Rates
Other
We’re Looking for Mobile Heroes
Blog
Shopping
Want to Win Black Friday? Acquire New Mobile Shoppers in September
Other
We’re Looking for Mobile Heroes
Blog
Company
Liftoff Expands; Hires Former Twitter Head of Mobile to Accelerate Growth Outside Of The U.S.
Webinar
Introduction to Dynamic Ads: Acquire Better Quality Users with Programmatic Creative
Blog
Product, Q&A
Dynamic Ads and the Future of Mobile Advertising: A Q&A with Liftoff Co-founder Phil Crosby
Blog
Creative, Product
Introducing Dynamic Ads: Personalized Mobile Ads that Simply Convert Better
Video
Acquire Better Quality Users with Dynamic Ads
Report
Guide to Marketing Non-Gaming Apps (Spring 2016)
Blog
Creative, User acquisition
3 Tips for Designing Killer Mobile Ads
Blog
Re-engagement
What I Learned My First Two Months Running Mobile Re-engagement at Smule
Webinar
User acquisition
How to turn your Entertainment App into a Revenue Machine: FanDuel and Smule
Blog
User acquisition
The Secret to More App Users? Talk to Your Product Team
Webinar
Accelerate, Finance
Unlocking Finance Apps: How Marketers Drive Growth and Revenue
Webinar
Accelerate, User acquisition
Delivering ROI on Your Mobile Investment
Webinar
Re-engagement, User acquisition
Unlocking Your App Installs with Mobile Re-engagement
Webinar
Accelerate, User acquisition
How Top Marketers Prepare for the Holiday Rush
Webinar
Accelerate, User acquisition
Beyond the Install: From Acquisition to Re-engagement
Event
TUNE Postback
Case Study
User acquisition
Mfour
Blog
User acquisition
Beyond App Install Ads: 3 Complementary User Acquisition Channels
Blog
Mobile Heroes
The State of User Targeting in the Mobile Marketing World
Blog
User acquisition
The Most Important Lesson I Learned Marketing the MileIQ Mobile App
Blog
Mobile Heroes
Mobile Heroes is Back
Video
Learn how Vivian manages user acquisition for a top 5 shopping app
Blog
Mobile Heroes
Four Tips for Growing a Loyal App User Base
Blog
Dating
When Spring is in the Air, So is Dating App Engagement
Blog
Re-engagement
Tales from the UA Trenches: Optimizing Mobile Re-engagement Campaigns at MileIQ
Blog
Re-engagement
6 Hacks to Make the Most of Mobile Retargeting
Report
Guide to Marketing Non-Gaming Apps (Fall 2015)
Blog
User acquisition
Make Mobile Engagement Easy with Personalized Deep Links
Blog
Re-engagement
Rules of Re-engagement: Smart Audience Segmenting
Blog
Re-engagement
Say it Loud! I Resolve to Re-engage My Mobile Users
Blog
Accelerate
Four Mobile Marketing Predictions for 2016
Blog
Shopping, User acquisition
App Marketers Score Black Friday Deals on Acquiring New Users
Blog
Mobile Heroes, User acquisition
Why Simple Targeting is the Key to Mobile User Acquisition
Blog
Re-engagement
Re-engagement: The Killer Strategy Behind App Monetization
Blog
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
Blog
Analytics, User acquisition
Using App Store Intelligence to Keep Tabs on Your Mobile Competition
Video
Q&A
How Matt Sadofsky builds high-performing ad creative
Video
User acquisition
Webinar: A Comprehensive Approach to Delivering ROI on Your Mobile Investment
Video
Why educating is key to finance app growth
Blog
Analytics, User acquisition
Q3 Mobile User Acquisition Trends to Watch
Blog
Mobile Heroes
5 Surefire Ways to Grow Your Subscription-Based Mobile App
Video
Learn how MileIQ became a top-grossing finance app
Video
Q&A
How SeatGeek increases user engagement and ticket sales
Blog
User acquisition
Retention Marketing: Building Mobile App Value Through Smart Targeting
Video
How to define a mobile marketer
Video
The two-step approach to user acquisition
Video
My two favorite mobile marketing tools
Video
How technology empowers mobile marketers
Video
The next big thing in mobile marketing
Video
Iryna’s favorite superhero
Video
My biggest mobile marketing mistake
Video
Diversification is important for mobile marketing success
Video
The biggest challenge I face in mobile marketing
Video
How important are app installs?
Video
Don’t rely on a single user acquisition channel
Video
Holiday mobile marketing is very competitive
Video
How to approach holiday mobile marketing
Video
The biggest mistake I’ve made in mobile marketing
Video
Tim McCloud’s favorite superhero
Blog
Mobile Heroes
Engineering Virality: How to Create Shareable Moments in Your App for Growth
Video
How to define mobile user acquisition
Video
What is the future of mobile marketing?
Video
Why users upgrade their subscription
Video
Incentivizing users to upgrade their subscriptions
Video
What it takes to succeed in mobile marketing
Video
Why do you love mobile marketing?
Video
How I got into mobile marketing
Video
Who is Nat Robinson’s favorite superhero?
Video
Nat’s advice for mobile marketers
Video
Explaining the MileIQ sales funnel
Video
Tax Day is the biggest seasonal holiday for MileIQ
Video
Facebook vs. other user acquisition channels
Video
How Nat Robinson re-engages with his app users
Video
The challenge in marketing subscription-based apps
Video
My advice for mobile marketers
Video
My biggest mobile marketing mistake
Video
Who is your favorite superhero?
Video
Re-engagement ads work surprisingly well
Video
Predicting the future of mobile marketing
Video
How Loren Austin got into mobile marketing
Video
What I love about mobile marketing
Video
Why post-holiday season is primetime for finance apps
Video
Why I don’t rely solely on Facebook for new users
Video
How did you become a mobile marketer?
Video
What do you like about being a mobile marketer?
Video
My biggest mistake in mobile marketing
Video
Two of the biggest challenges I’ve faced
Video
Holiday mobile marketing at Touch of Modern
Video
Utilizing UA channels outside of Facebook
Video
What is the next big thing in mobile marketing?
Video
Chris Nguyen’s favorite super hero
Blog
Mobile Heroes
Recap: Mobile Heroes San Francisco
Video
Holiday mobile marketing tips
Video
How to market like the top-ranked dating app
Video
Advice for new mobile marketers
Blog
User acquisition
5 Keys to Working with Mobile User Acquisition Partners
Video
The next big thing in mobile marketing
Blog
Accelerate, Analytics
The Liftoff Q3 2015 Mobile App Engagement Index is Out
Blog
User acquisition
5 Ways to Transform Your Mobile Marketing Department into a Profit Center
Video
How the #1 invoicing app continues to grow
Blog
User acquisition
How Ad Blocking in iOS 9 Could Help Mobile App Publishers
Video
User acquisition
Webinar: How Top Marketers Prepare for the Holiday Rush
Video
Introducing Mobile Heroes
Blog
Gaming, User acquisition
It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps
Video
How to market a subscription-based education app
Video
Tim McCloud on Marketing a Subscription-based Education App
Blog
Accelerate, User acquisition
Finding Value in a Multi-Device World
Video
How Touch of Modern drives shopping app engagement
Video
How Touch of Modern drives shopping app engagement
Blog
User acquisition
Non-Gaming App Marketers, it’s Your Turn
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Video
Interview with Nick Adtkins, Head of Marketing at SeatGeek
Blog
Accelerate, User acquisition
The Mobile Advertising Glossary: from A to Z
Blog
User acquisition
Retailers Spend $164 To Acquire Mobile Shoppers
Blog
Analytics, User acquisition
Liftoff Releases Q2 2015 Mobile App Engagement Index
Blog
Re-engagement, User acquisition
App Engagement: 5 Ways to Keep Your Mobile Users Coming Back
Blog
ROAS Optimization
The ASO Trick No One Is Talking About
Case Study
Shopping, User acquisition
How Tophatter increased mobile auction sales by 235%
Case Study
Shopping
How SeatGeek Increased Mobile Ticket Sales by 12.7%
Blog
Did Apple Just Kill the Burst Campaign?
Blog
Analytics, User acquisition
How to Measure and Drive ROI in App Marketing Campaigns
Blog
Dating
Looking for Love in All the App Places: Men vs Women
Blog
User acquisition
The Opportunity for Travel Apps on Mobile
Blog
Infographics
Infographic: Q1 Mobile App Engagement Index
Blog
Analytics, User acquisition
Liftoff Releases Q1 2015 Mobile App Engagement Index; Details CPA Trends Across Category, Platform and Gender
Blog
User acquisition
Spring Cleaning Tips to Freshen Up Your App Marketing Campaigns
Blog
Accelerate
How ApplePay Helps Reduce Friction In Making In-App Purchases
Webinar
How Well Does Your App Convert?
Blog
User acquisition
How Programmatic Ad Buying Is Changing Mobile Advertising
Blog
Accelerate, User acquisition
Liftoff Releases Q4 2014 Mobile App Engagement Index; Measures the Impact of App Install Ads
Blog
Product
RTB is Growing Like Mad. Is Your Mobile Marketing Keeping Up?
Blog
Creative
TechTalk: How to Optimize Your Mobile App Install Campaigns Using Per User Data
Blog
Creative
5 Most Common Mistakes in Designing App Install Ads
Blog
Finance, Mobile Heroes
Spotlight: Lifelock Drives Mobile Subscriptions with CPA-Optimized App Install Ads
Blog
Accelerate