Mobile Ad Types and Formats

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Ad formats for every occasion, screen, and user

Deliver the best ad experience and diversify your revenue stream with creative formats that improve engagement and performance while improving the user‘s experience, engagement, and retention.

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Rewarded Video Advertising

One of the highest performing formats, rewarded video ads are full-screen advertisements that users trigger on an opt-in basis in exchange for in-app rewards.

Playables (Gamified ads)

Playable ads are an interactive advertisement format that lets users experience core app functionality or brand experiences within the limited scope of ad placement.
Gamified content attracts user attention to any product or service, leveraging playable creatives to promote your brand effectively as part of your overall gamification strategies.

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Mobile interstitial ads provide rich interactive ads for users on mobile apps and offer robust opportunities to engage with your audience thanks to their placement between content and natural app transition points.

Rewarded Interstitials

Rewarded interstitial is an incentivized ad format that allows you to offer rewards for ads that appear automatically during natural app transitions. Unlike rewarded ads, users aren’t required to opt-in to view a rewarded interstitial.

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Mobile banner ads deliver high impression value, minimize disruptions to create a seamless ad experience, are compatible with multiple standard formats, and experience no shortage of demand.

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Medium rectangle (MREC)

MREC is an industry-standard and strong-performing ad format that features an engaging, non-disruptive video to the user with sizes that fall between small mobile banners and full-screen interstitials.

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Mobile Native Ads

Mobile native ads match the overall look and feel of the surrounding content. Users tend to trust native ads over traditional placements and are more likely to interact with creative appearing in the native ads format.

Resources for marketers

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