Brand Guidelines | Liftoff

Brand Assets

These are the official Liftoff brand assets and guidelines.

The Liftoff Logo

Our logo is the most visible component of the Liftoff brand. We ask that you don’t change or misuse it in a way that causes confusion.

The colored version of the Liftoff logo can ONLY be used on a white background. If you are using the Liftoff logo on any other background color, use either the black or white monochrome logo.

The symbol (rocket) can be used without the logotype for all sites and properties, CRM, and secondary mentions.

Download Liftoff logo with transparent background (png):

ColorNegativeBlackWhite

Get All Liftoff logo files:

All Logo Files

 

Our Colors

Our brand color palette has been carefully selected for fun and flexibility. The primary, accent, and secondary colors all work together.
The primary palette should dominate design of all materials, while the secondary colors should be used sparingly.

PRIMARY COLORS

PANTONE
7700 C

HEX
#3b688a

RGB
56, 104, 138

CMYK
88, 41, 20, 19

PANTONE
1665 C

HEX
#c74c26

RGB
199, 76, 38

CMYK
0, 89, 92, 0

PANTONE
157 C

HEX
#db9849

RGB
219, 152, 73

CMYK
0, 50, 82, 0

SECONDARY COLORS

PANTONE
312 C

HEX
#00afe3

RGB
0, 175, 227

CMYK
93, 0, 14, 0

PANTONE
360 C

HEX
#91c251

RGB
145, 194, 81

CMYK
62, 0, 90, 0

PANTONE
109 C

HEX
#ffd503

RGB
255, 213, 3

CMYK
0, 22, 95, 0

PANTONE
1785 C

HEX
#e94061

RGB
233, 64, 97

CMYK
0, 91, 48, 0

PANTONE
7676 C

HEX
#7969ad

RGB
121, 105, 173

CMYK
63, 71, 0, 0

PANTONE
7540 C

HEX
#4c4c4c

RGB
76, 76, 76

CMYK
76, 71, 64, 23

 

Typography

These are our brand fonts. The Proxima Nova font shall be used as much as possible, if not—fallback fonts must be used.

PROXIMA NOVA BOLD

PROXIMA NOVA SEMIBOLD

PROXIMA NOVA REGULAR

PRIMARY FONT

Helvetica
FALLBACK FONT A

Arial
FALLBACK FONT B

Sans Serif
FALLBACK FONT C

 

Mobile Heroes Brand

The Mobile Heroes logo is the second most visible component of the Liftoff brand. The Mobile Heroes program showcases mobile app marketers as successful thought-leaders in mobile app marketing industry.

We ask that you don’t change or misuse the logo in a way that could cause confusion.

The colored version of Mobile Heroes logo can ONLY be used on a white background. If you are using the Mobile Herores logo on any other background color, use either the black or white monochrome logo.

The symbol (shield) can be used without the logotype for all sites and properties, CRM, and secondary mentions.

Download Mobile Heroes logo with transparent background (png):

ColorBlackWhite

Get All Mobile Heroes logo files:

All Logo Files

 

Liftoff Brand Use Policy

This policy explains how you may use Liftoff’s logos and other brand assets, as well as how you may reference Liftoff and our products and services. Only use our brand assets in accordance with the rules below.

This policy is composed of the Use Rules below and the Design Assets above (which detail how you must visually present our brand assets). Copies of our brand assets can be downloaded from this brand guidelines page.

This policy is subject to revision by Liftoff at any time.

Use Rules

You may use our brand assets for non-commercial purposes, including in connection with academic research. For commercial uses, such as including our brand assets in a product for sale, please request our permission. We may require you to stop using our brand assets if we believe that your use falls outside these rules or the scope of any permission we give you.

General Requirements

  • Don’t imply an association that doesn’t exist. Don’t use our brand assets in a manner that suggests any type of association, affiliation, partnership, sponsorship, or endorsement by Liftoff, or in a way that can be reasonably interpreted to suggest editorial content has been authorized by, or represents the views or opinions of Liftoff or its personnel. We suggest that you include a disclaimer of association or endorsement where appropriate. (E.g. “Liftoff is not associated with, nor does it endorse or sponsor this website.”)
  • Keep it clean. Don’t use our brand assets in conjunction with any content associated with nefarious activities.
  • Use our brand assets civilly. Subject to fair use exceptions, don’t use our brand assets in a way that disparages Liftoff or its business, or in a way that is deceptive, harmful, obscene, unfair, defamatory, infringing, or otherwise objectionable.
  • Don’t combine our name with yours. Don’t combine our name or brand assets with your name, marks, or names of products and surveys.
  • No names in titles. Don’t use our name as part of the title of your blog, book, or website.
  • No confusingly similar uses. You must not attempt to obtain ownership rights in our brand assets, or any confusingly similar approximations, whether by trademark registration, domain name registration (including second-level domain names), or otherwise.
  • Properly display our logo. Display the Liftoff logo from the download sources provided on this page without alteration.
  • Comply with our Terms of Use. You must also comply with the Liftoff Terms of Service.