Tag: video


We’d definitely be beating a dead horse by stating that video ads are big, but… video ads are BIG. According to recode, ad spending on mobile video will reach $18 billion this year, having grown 49% since 2016. Time spent with digital media on mobile devices has long surpassed desktop, and the gap is continually widening.

Naturally, the rise in mobile video viewership has led to increased use of video to reach consumers. So, what should mobile app marketers know about mobile video ads?
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It’s that time of year when holiday cards flood the mailbox and digital Evites for holiday parties flood the inbox. ‘Tis the season, and 2017 is a mere three weeks away.

With a fantastic 2016 on the way out and 2017 on the way in, we thought it would be fun to share our predictions on what’s to come in mobile marketing in 2017.

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