We’d definitely be beating a dead horse by stating that video ads are big, but… video ads are BIG. According to recode, ad spending on mobile video will reach $18 billion this year, having grown 49% since 2016. Time spent with digital media on mobile devices has long surpassed desktop, and the gap is continually widening.
Naturally, the rise in mobile video viewership has led to increased use of video to reach consumers. So, what should mobile app marketers know about mobile video ads?
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