Tag: trends


Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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The recently released Liftoff 2017 Mobile Gaming Apps report highlights the most prominent user acquisition trends and benchmarks from 2016. It’s full of compelling data that any mobile app marketer of gaming apps will find of value.

The report tracks the cost of gaming app installs, registrations, and in-app purchases (IAP), breaking down data by OS platform, demographics, and region, as well as comparing data across a range of gaming categories (action-adventure, card, casino, casual, puzzle and strategy).

In this post we focus on the monthly CPI and IAP trends from last year in the gaming apps category.

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