Valentine’s Day is just around the corner. And with love in the air, for some of us at least, Liftoff is back with our annual analysis of dating app trends and insights. Check out our Mobile Love Infographic to see how Americans are leading the rest of the world in dating app engagement. (more…)
The recently released Liftoff 2017 Mobile Gaming Apps report highlights the most prominent user acquisition trends and benchmarks from 2016. It’s full of compelling data that any mobile app marketer of gaming apps will find of value.
The report tracks the cost of gaming app installs, registrations, and in-app purchases (IAP), breaking down data by OS platform, demographics, and region, as well as comparing data across a range of gaming categories (action-adventure, card, casino, casual, puzzle and strategy).
In this post we focus on the monthly CPI and IAP trends from last year in the gaming apps category.
