The massive growth in mobile shopping apps and interest by shoppers who rely on apps every step of the journey, from research to purchase, has created a “perfect storm” for shopping app marketers. But a booming market is also a crowded one, where data on user demographics and activity is critical.
There’s no denying mobile shopping is on the rise and here to stay. As mobile continues to dominate the way humans connect, interact, play games, entertain, stay updated, document and more—it’s also true people shop more on their devices as apps and brands embrace the modern consumer behavior where convenience drives commerce.
In fact, by 2021, Forrester forecasts consumers will spend $152 billion directly on mobile phones, equating to almost 24% of total online sales. Winning in such a highly competitive app category demands app marketers double-down on efforts appeasing their mobile-first, shopping-happy audiences, encouraging deep engagement, and driving the ultimate conversion—post-install purchases. This report equips app marketers to make data-informed decisions, ensuring their mobile shopping apps get the attention they deserve. (more…)
It’s still summer, but the time to begin acquiring mobile holiday shoppers is almost here. To help retail and ecommerce marketers succeed in having a huge mobile shopping holiday, Liftoff analyzed 12 months of app install campaigns and post-install purchase data to identify the key trends and opportunities. (more…)
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