Tag: search ads

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.


I remember the day I found out that Google was going to start putting ads in the Play Store. These would be similar to what we’ve seen in the Google Search engine for years, but now you see the same type of text ads when you’re downloading Android apps.


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