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Fresh News & Insights for App Marketers

Blog > roas

Cost Per Revenue: Optimize for Your User LTV Goals

Liftoff Platform

Cost Per Revenue: Optimize for Your User LTV Goals

2 Apr 2020 | Matt Fisher

Last Click Attribution Is Dead. Now What?

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

Optimizing Spend Across Paid Mobile User Acquisition Channels

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

Liftoff Platform

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

15 Mar 2018 | Jay Chow

Using Targeted Lookalike Audiences for App User Acquisition

Mobile Marketing

Using Targeted Lookalike Audiences for App User Acquisition

28 May 2017 | Morgan Friberg

Mobile Ad Performance Tracker

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