• We’re Hiring!
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Dynamic Ads
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
  • We’re Hiring!
  • Solutions
    • Our Approach
    • Liftoff For Gaming Apps
    • Liftoff for Shopping Apps
    • Liftoff for Subscription Apps
    • Work With Us!
  • Product
    • Product
    • Acquisition
    • Re-Engagement
    • Analytics
    • Fraud Prevention
    • Machine Learning
    • Creative Services
    • Dynamic Ads
  • Resources
    • View All
    • Case Studies
    • Events
    • Guides & Reports
    • Mobile Heroes
    • Videos
    • Webinars
    • Podcasts
  • Heroes
  • Blog
  • Get Started
ENEN
  • English

Fresh News & Insights for App Marketers

Blog > roas

Cost Per Revenue: Optimize for Your User LTV Goals

Liftoff Platform

Cost Per Revenue: Optimize for Your User LTV Goals

2 Apr 2020 | Matt Fisher

Last Click Attribution Is Dead. Now What?

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

Optimizing Spend Across Paid Mobile User Acquisition Channels

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

Liftoff Platform

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

15 Mar 2018 | Jay Chow

Using Targeted Lookalike Audiences for App User Acquisition

Mobile Marketing

Using Targeted Lookalike Audiences for App User Acquisition

28 May 2017 | Morgan Friberg

Most Popular

  • How to Successfully Launch New Mobile Games in a Highly Competitive Market
  • Cost Per Revenue: Optimize for Your User LTV Goals
  • How to Successfully Scale Up Google UAC Campaigns

Get fresh news & insights for app marketers

Categories

  • Ad Creative
  • App Install Campaigns
  • App Performance
  • Best Practices
  • Company News
  • Customer Spotlight
  • Dynamic Advertising
  • Events
  • Featured
  • General
  • Liftoff Index
  • Liftoff Platform
  • Liftoff Report
  • Mobile Fraud
  • Mobile Heroes
  • Mobile Marketing
  • Programmatic Advertising
  • Q&A
  • RTB
  • Trends
  • Videos

Tags

a/b testing analytics appsflyer attribution automation awards benchmarks best practices careers channels culture employee spotlight fraud gaming gaming apps growth growth stack hero index inside liftoff liftoff culture machine learning mau2019 mobile ad fraud mobile apps unlocked Mobile Heroes mobile marketing mobile user acquisition partners performance marketing product update programmatic Q&A re-engagement report research retargeting shopping apps thought leadership trends and benchmarks UA user acquisition video winning women in mobile

Solutions

  • Our Approach
  • Liftoff for Gaming Apps
  • Liftoff for Shopping Apps
  • Liftoff for Subscription Apps

Product

  • User Acquisition
  • Re-Engagement
  • Analytics
  • Fraud Prevention
  • Machine Learning
  • Creative Services
  • Dynamic Ads

Resources

  • Ad Tracker
  • Blog
  • Case Studies
  • Events
  • Guides & Reports
  • Mobile Heroes
  • Podcasts
  • Videos
  • Webinars

Company

  • About Us
  • Careers
  • Contact Us
  • Engineering at Liftoff
  • Liftoff Brand Guidelines
  • Reporting API
  • Login
English
  • English
This site uses cookies: Learn more.