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Fresh News & Insights for App Marketers

Blog > roas

Liftoff Platform

Cost Per Revenue: Optimize for your user LTV goals

2 Apr 2020 | Matt Fisher

Best Practices•Mobile Heroes

Last Click Attribution Is Dead. Now What?

9 Jul 2018 | Stara Gipson and Brad Puder

Best Practices•Mobile Heroes

Optimizing Spend Across Paid Mobile User Acquisition Channels

25 Jun 2018 | Harry Bienenstock

Liftoff Platform

How to Improve Mobile Ad Campaign Performance with Data (and Lots of It)

15 Mar 2018 | Jay Chow

Mobile Marketing

Using Targeted Lookalike Audiences for App User Acquisition

28 May 2017 | Morgan Friberg

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