Tag: retargeting

Introducing “Product Feed Retargeting”: Taking Re-Engagement to the Next Level

By: Morgan Friberg
April 24, 2017

Savvy mobile marketers know that over 90% of app installs will stop using an app within 30 days. There is no better way to bring those unengaged users back to your abandoned app than with a re-engagement campaign.

Today, Liftoff is officially launching ProductFeed Retargeting – a re-engagement feature specifically benefiting ecommerce and travel apps. The new Product Feed Retargeting helps entice lost shoppers back to an abandoned app and complete actions they started but did not complete. (more…)

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Why Mobile Retargeting Ads are the New Nurture Campaign

Colette Nataf
By: Colette Nataf
April 19, 2017

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 

Mobile marketers can learn a lot from tried and true strategies of email marketers. A common tactic is to send onboarding nurture emails to users of a new product or service. The disadvantage which email marketers experience is that there is nearly always a segment of people who don’t open emails, therefore not seeing the information you sent.

On the other hand, people are always going to see your mobile ads. They have to scroll past them on Facebook or watch a video to keep playing a game. 100% of the people who you serve an ad to are going to see it.

Email isn’t enough anymore. We need to start using a coordinated strategy for mobile nurture campaigns – one with a 100% view rate every single day.

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Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Colette Nataf
By: Colette Nataf
December 13, 2016

colette-nataf-headshot-02Guest Blog: Colette Nataf is the CEO and Co-Founder at Step One Growth. Previously, Colette was a User Acquisition Manager at MileIQ. After the company was acquired by Microsoft, she managed the Demand Generation team at Intercom. Colette, is now helping marketers scale their businesses through Facebook and Google AdWords.

 

There’s no such thing as bad press. There’s also no such thing as bad feedback on mobile ads.

When I was working at Intercom, we ran an ad on Facebook based around the concept that the more information you have about your customers, the better you’ll be able to build a product to fit their needs.

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What I Learned My First Two Months Running Mobile Re-engagement at Smule

By: Alessandra Sales
May 12, 2016

As the Director of Marketing at Smule, I invest a lot of money into user acquisition for our Smule apps. Acquiring new users is an important part of continuing our growth. But to make the most of our investment in user acquisition, we need users who actively engage and spend in the app.

One of our most popular apps is Sing! Karaoke. Sing! is a social entertainment app allowing users to engage in Sing performances with people all over the world. (more…)

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Re-engagement: The Killer Strategy Behind App Monetization

Trace Ronning
By: Trace Ronning
November 23, 2015

When someone installs and opens your app, it’s the beginning of a dialogue. They’re telling you that they’re interested in your product, or that your app might provide the solution to a problem they’re facing. But users don’t always convert right away, because most of the time they still have questions. Can I trust this app? Will it really do what it claims to do? Is it worth paying a monthly subscription fee for what I get in return?

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Retention Marketing: Building Mobile App Value Through Smart Targeting

Trace Ronning
By: Trace Ronning
October 26, 2015

Retention marketing is all about signals. When someone downloads your app, they are giving you their first and most important signal: that they intend to use your app. The basic assumption we make about people who download the SeatGeek app is that they are ultimately interested in purchasing tickets to live events. Therefore, any actions we take that move them towards a purchase benefits both SeatGeek and our users. The most important thing to remember about retention marketing is that it provides value to your users; they will be more engaged and interested, and that will make them more valuable to you.

Let’s take a look at how SeatGeek successfully employs retention marketing by looking at the key components: The Media and Audience Segmentation.

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