Apartment List is a platform that connects renters with apartment listings through an online marketplace all across the US. Users can access the platform via web or app.
The majority of Apartment List users initially register on the website. They quickly realize the value of the Apartment List app and proceed to download it. Interestingly, the LTV of our app users is much higher than our web users, so naturally we want to convert our web users into app users.
But here is where we encountered a problem. The user flow was not optimal. After registering on the web and then downloading the mobile app, users had to re-login to the app via their phone. We quickly learned that this presented a barrier for our users. (more…)
