Tag: real-time bidding


Approaching mobile app marketing using the motto, “If you build it, they will come” is the quickest route to experiencing underwhelming installation and engagement rates. By the time you’re ready to launch an app, you’ve sunk considerable resources and effort into the process. It behooves app marketers to do everything they can to ensure a healthy return on investment (ROI) so their endeavor is a success right off the bat and for the long haul.

But how? Paid advertising is one popular method. Mobile ad networks for marketing apps and real-time bidding exchanges allow marketers to rack up ad impressions by bidding for real estate on people’s screens. The thought process here is that the more eyeballs you can get on an ad featuring your app, the higher the likelihood users will take the next step and download it. (more…)

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