As the Director of Marketing at Smule, I invest a lot of money into user acquisition for our Smule apps. Acquiring new users is an important part of continuing our growth. But to make the most of our investment in user acquisition, we need users who actively engage and spend in the app.
One of our most popular apps is Sing! Karaoke. Sing! is a social entertainment app allowing users to engage in Sing performances with people all over the world. (more…)
