It is often said that the average consumer sees 4,000 ads per day. While the accuracy of this statistic is hotly debated, it at least sounds true. We know for a fact that people see advertisements all the time, so much so that our brains have learned to filter out most of these marketing messages. Yet marketers keep pushing ads in hopes of cutting through the clutter, while simultaneously contributing to it.
Thankfully, there are better ways to tackle mobile app marketing to entice new users. Below we will discuss programmatic mobile advertising and its benefits over traditional ad buys. (more…)
