Best PracticesBrand Marketers and Performance Marketers Work Better Together11 Apr 2019 | Elisa Delmuro
Mobile HeroesHow to Successfully Launch New Mobile Games in a Highly Competitive Market7 Jan 2019 | Margarita Vasilevskaya
Mobile Heroes5 Essential Steps to Marketing an App in Europe (and Other New Markets)12 Nov 2018 | Marco M. Gerlach
Mobile HeroesApplying a Growth Marketing Approach to the eSports Industry29 Oct 2018 | Justin Sampson
Best PracticesHow Marketers Can Avoid Double Paying for Mobile App Retargeting9 Oct 2018 | David Bennet
Mobile HeroesNew App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI28 Feb 2018 | Thomas Hopkins
Best PracticesLooking for a New User Acquisition Channel to Test? Try Quora.27 Sep 2017 | Colette Nataf
Best Practices•Mobile HeroesWhy Negative Mobile Ad Feedback Isn’t Always a Bad Thing13 Dec 2016 | Colette Nataf
Best Practices•Mobile HeroesSearch Ads: Apple and Google are Better Together18 Nov 2016 | Colette Nataf