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Fresh News & Insights for App Marketers

Blog > performance marketing

Brand Marketers and Performance Marketers Work Better Together

11 Apr 2019 | Elisa Delmuro

How to Successfully Launch New Mobile Games in a Highly Competitive Market

How to Successfully Launch New Mobile Games in a Highly Competitive Market

7 Jan 2019 | Margarita Vasilevskaya

5 Essential Steps to Marketing an App in Europe (and Other New Markets)

5 Essential Steps to Marketing an App in Europe (and Other New Markets)

12 Nov 2018 | Marco M. Gerlach

Applying a Growth Marketing Approach to the eSports Industry

Applying a Growth Marketing Approach to the eSports Industry

29 Oct 2018 | Justin Sampson

How Marketers Can Avoid Double Paying for Mobile App Retargeting

How Marketers Can Avoid Double Paying for Mobile App Retargeting

9 Oct 2018 | David Bennet

Mobile User Acquisition Marketing: Brand vs Performance

23 Jul 2018 | Amanda Carvell

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

New App Launch Strategy: Paid Channels to Maximize Scale, Efficiency and ROI

28 Feb 2018 | Thomas Hopkins

Looking for a New User Acquisition Channel to Test? Try Quora.

Looking for a New User Acquisition Channel to Test? Try Quora.

27 Sep 2017 | Colette Nataf

Why Mobile Retargeting Ads are the New Nurture Campaign

Why Mobile Retargeting Ads are the New Nurture Campaign

19 Apr 2017 | Colette Nataf

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

Best Practices•Mobile Heroes

Why Negative Mobile Ad Feedback Isn’t Always a Bad Thing

13 Dec 2016 | Colette Nataf

Search Ads: Apple and Google are Better Together

Best Practices•Mobile Heroes

Search Ads: Apple and Google are Better Together

18 Nov 2016 | Colette Nataf

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