With view-through attribution, mobile advertisers can now measure install and in-app conversions which result from views of their ads with Liftoff. This is available for any Liftoff campaign using Adjust, Appsflyer, Kochava or Tune.
View-through attribution provides greater visibility into the performance of ad campaigns by highlighting how ad views impact installs and in-app conversions, on top of ad clicks. This is especially common with video ads, where ads are more likely to be viewed than clicked on. (more…)
