Tag: network marketing apps

Learning from Your App’s Active Users for Better Marketing Outcomes

By: Morgan Friberg
October 7, 2017

You’ve established an engaged user base for your app. Do you ever wish you could just clone these ideal app users—the ones who not only downloaded your app but continually engage over time? Well, there’s good news: You can learn from their mobile usage habits and characteristics in order to refine your future advertising campaigns. Marketers are already sitting on a wealth of valuable information about who uses their app and how they do so; they just have to put it to use for better marketing outcomes. (more…)

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You’ve Built an App. Now How Do You Market It?

By: Morgan Friberg
August 13, 2017

Approaching mobile app marketing using the motto, “If you build it, they will come” is the quickest route to experiencing underwhelming installation and engagement rates. By the time you’re ready to launch an app, you’ve sunk considerable resources and effort into the process. It behooves app marketers to do everything they can to ensure a healthy return on investment (ROI) so their endeavor is a success right off the bat and for the long haul.

But how? Paid advertising is one popular method. Mobile ad networks for marketing apps and real-time bidding exchanges allow marketers to rack up ad impressions by bidding for real estate on people’s screens. The thought process here is that the more eyeballs you can get on an ad featuring your app, the higher the likelihood users will take the next step and download it. (more…)

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