Tag: mobile trends


We’re excited to release the 2016 Liftoff Mobile App Engagement Index. The purpose of this Index is to give mobile marketers a way to benchmark the performance of their mobile user acquisition and retargeting campaigns.

The Index examines mobile CPA and engagement rates from January through June of 2016, providing benchmarks for app install campaigns. The Index seeks to answer questions on engagement across categories, platforms and gender. For the first time, we analyzed Gaming as an engagement category. (more…)

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