Tag: mobile marketing

Marketing a News App in the Age of Trump

Fabien-Pierre Nicolas
By: Fabien-Pierre Nicolas
February 19, 2018

Over a year has passed and the shockwave from the 2016 election is still running its course through the newsrooms and political parties.

Beyond the well-documented Russian campaign to interfere with this process via social ads and content postings, the regular attacks from the Commander-in-Chief against “mainstream media” reporting “fake news” are making it harder for reporters, media executives and news apps to exist.

As a newcomer in the news space, I came onboard at SmartNews with the mindset that our company mission is to “deliver (…) quality information to the people who need it” a strongly inclusive message. (more…)

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Learning from Your App’s Active Users for Better Marketing Outcomes

By: Morgan Friberg
October 7, 2017

You’ve established an engaged user base for your app. Do you ever wish you could just clone these ideal app users—the ones who not only downloaded your app but continually engage over time? Well, there’s good news: You can learn from their mobile usage habits and characteristics in order to refine your future advertising campaigns. Marketers are already sitting on a wealth of valuable information about who uses their app and how they do so; they just have to put it to use for better marketing outcomes. (more…)

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4 Quick Wins: Improving Mobile Marketing Campaign Performance

Josh Hayes
By: Josh Hayes
November 30, 2016

The “Stories From the Mobile Marketing Trenches” blog series chronicles tips, tricks, and best practices from Liftoff employees who work day in, day out with many mobile marketers. They ensure success and happiness by defining upfront campaign goals and tracking success metrics with their clients.

Mobile marketing campaigns are only as successful as they’re set up to be. But that doesn’t mean a languishing campaign cannot be saved from the jaws of low ROI, or that a solid performer can’t be propelled to the next level with these quick wins. (more…)

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iOS 10’s “Limit Ad Tracking” Impact and FAQ

By: Morgan Friberg
September 22, 2016

What Mobile Marketers Need to Know About Zeroing Out IDFA

It’s been well documented that iOS 10 introduces many new privacy features. The one that has sent shockwaves through the mobile marketing and attribution industry is “Limit Ad Tracking” within device settings.

If a user turns on “Limit Ad Tracking” on their iOS 10 device, they effectively zero out the device ID (IDFA). Essentially a user opts-out of ad tracking and their device ID is completely hidden. This means it’s no longer possible to deterministically attribute installs and in-app activity resulting from advertising impressions shown to these users. (more…)

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7 Insider Tips to Marketing Your Non-Gaming App Like a Pro

Trace Ronning
By: Trace Ronning
August 30, 2016

Successfully marketing an app is a challenge. Marketing a non-gaming app is an even bigger challenge. From identifying your target audience, educating them on the benefits of your product, and converting them into a paying customer, marketers deal with a range of challenges unique to marketing non-gaming apps.

To find out what non-gaming app marketers need to do to successfully grow their app, we asked our Mobile Heroes to share one piece of advice. Here is what they had to say:
(more…)

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App Marketers Score Black Friday Deals on Acquiring New Users

Trace Ronning
By: Trace Ronning
December 9, 2015

We all know that Black Friday and Cyber Monday are some of the biggest shopping days of the year, as consumers spent $10.4 billion in stores on Black Friday and another $3 billion on Cyber Monday hunting for the best deals of 2015. But this year, consumers weren’t the only ones hunting for deals during the holiday weekend. App marketers, too, hoped to score major deals over the weekend – on acquiring new mobile shoppers.

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Q3 Mobile User Acquisition Trends to Watch

Dennis Mink
By: Dennis Mink
November 3, 2015

Q3 sustained a marketing-friendly trend in mobile user acquisition. Based on our latest research, the cost to acquire a new registered user in a mobile app reached a low of $8.72, the lowest it’s been in 2015. But don’t wait too long to act on the trend of lower CPAs, these costs are expected to rise headed into the holiday season as marketers bid up advertising costs vying for a larger share of the Q4 seasonal app rush.

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5 Surefire Ways to Grow Your Subscription-Based Mobile App

Trace Ronning
By: Trace Ronning
November 2, 2015

We’re all familiar with the idea of paying a recurring monthly fee for some kind of service in our lives. The concept has been around as long as most of us can remember. Each month we happily pay for things like cable, an Internet connection, and electricity. All of these make sense because we enjoy the benefits of each service – entertainment, access to the web, lights, air conditioning, etc. – and at some point get so used to them that we can’t live without them.

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5 Ways to Transform Your Mobile Marketing Department into a Profit Center

Trace Ronning
By: Trace Ronning
October 6, 2015

Mobile marketing is unlike any other form of marketing. Despite its explosive growth and limitless potential, few companies have developed a revenue growth strategy around mobile. Several brands have reported seeing more than 50% of their traffic come from a mobile device, but mobile is still far from the biggest priority for a majority of brands.

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It’s All Fun & Games – Marketing Games vs. Non-Gaming Apps

Trace Ronning
By: Trace Ronning
September 28, 2015

There’s a world of difference in marketing a gaming app vs. anything else, but just how different are they? And what are the most important things for marketers of either industry to keep in mind to be successful?

I’ve had the unique opportunity to work in user acquisition and growth marketing for gaming apps for six years (at Kabam, EA, Playstudios, and Big Fish) as well as this past year in non-gaming for Connect, a location-based social app and PlayKids, an entertainment app for kids ages 3-5. Combined, the experience puts me in a great position to answer those questions.

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