Tag: Mobile Heroes


When we first kicked off Mobile Heroes a year and a half ago, we set out to bring a well deserved focus to the community of app marketers that market something other than a game, like a dating or e-commerce app. The community has been tremendously underserved, unlike their gaming marketer brethren. Hence came Mobile Heroes.

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We’re all familiar with the idea of paying a recurring monthly fee for some kind of service in our lives. The concept has been around as long as most of us can remember. Each month we happily pay for things like cable, an Internet connection, and electricity. All of these make sense because we enjoy the benefits of each service – entertainment, access to the web, lights, air conditioning, etc. – and at some point get so used to them that we can’t live without them.

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Last week we hosted the very first Mobile Heroes event at MoPub headquarters in San Francisco.  It was great to see so many marketers of non-gaming apps having meaningful discussions about the challenges they face on a daily basis and getting valuable advice from other marketers who have found themselves in the same position. We’re hopeful this is the start of a community that will continue to grow and thrive.

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