Tag: mobile fraud

Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to fraudulent traffic and clicks manufactured by bots on both desktop and mobile. Mobile ad fraud is unfortunately on an upswing heading into 2018, and is currently projected to rise to $50bn by 2027.

Fraudsters use several tactics to steal ad dollars away from advertisers, including click spamming (the most common), click injection, and fake installs. In this post, let’s take a closer look at click spam and what you as marketers can do to protect yourself from it. (more…)

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Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer
. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands.

AppsFlyer, founded in 2011, is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel. 

Mobile fraud is a real and growing issue. As billions of dollars have poured into the mobile marketing ecosystem, fraudsters have upped their game, finding ever more advanced ways to tap into this lucrative market. Since 2011, the team at AppsFlyer has helped mobile marketers detect, prevent and actively fight mobile fraud. Over the years, as the scale and sophistication of mobile fraud has grown, we have worked hand-in-hand with advertisers and partners across the industry to address this challenge.


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