Tag: mobile app marketing


The slogan for Android by Google is “Be Together, Not the Same.” The clever catchphrase promotes unity and individuality in the same breath. But it’s more than a pithy statement. In fact, it just might be the perfect strategy to use to promote your Android app.

Liftoff knows potent mobile app marketing relies upon identifying and targeting the right kinds of users; folks that will download your app and interact with it. To accomplish this, marketers must go beyond bland ad campaigns and see potential users as individuals.

Here are a few tips for marketing your mobile app to Android users. (more…)

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When it comes to marketing an application, the last thing you want to do is spend a lot of time and money attracting users who will install the app once and forget about it; perhaps even uninstalling it a few hours, days or weeks later. After all, your return on investment (ROI) depends on much more than the number of people who have your app on their mobile device. What’s truly important is how people engage with your app after installation. In other words, continued post-install engagement is the true goal—one your mobile app marketing strategy must reflect for sustained success beyond initial installations. (more…)

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