Armed with analytics marketers can aim high, but without visibility into benchmarks they can still miss performance targets by a mile. With that in mind the 2017 Mobile App Engagement Index offers insights around the costs and conversion rates of mobile user acquisition campaigns across a broad range of app categories, to help marketers benchmark their app marketing performance and plan the year ahead.
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Since the summer of 2016 when both Apple and Google offered subscription models on their app stores, there’s been a boost to the health and longevity of the entire App Economy. App market data provider App Annie reports “in-app subscription revenue from non-game apps, particularly within the media streaming, news and dating categories, is rapidly increasing,” and forecasts revenue for non-game apps to reach $33.8 billion in 2021. (more…)
New to app marketing? Want to get a handle on mobile attribution to better understand where best to spend your mobile ad dollars? Mobile attribution tracking is key to effective app marketing. So getting a handle on what it is, how it works and finding the best solution for your business is key to success. (more…)
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