Tag: gdpr


Liftoff spent the last several months preparing to meet the requirements of the GDPR, the new data protection law coming into force on 25 May 2018. GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area.

In preparation of the GDPR, Liftoff has updated our Privacy Policy, changed our commercial contract terms, implemented new internal policies and made changes to our products to help Liftoff meet the new requirements. (more…)

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Liftoff does business with a wide variety of app marketers from all corners of the globe. We have teams on three continents, including the Americas, Europe and Asia. As a global company with clients in many different countries, and a core platform delivering ads programmatically, we process lots and lots of data.

As such, with May just around the corner, Liftoff is actively preparing for the release of the General Data Protection Regulation (GDPR), an important regulation designed to ensure the privacy of consumer data in Europe.
(more…)

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