Tag: fraud

Liftoff Recognized in ‘Top 20 Most Secure Mobile Ad Networks’ List

By: Morgan Friberg
November 14, 2017

Singular’s Fraud Index Reveals The Mobile Industry’s Most Secure Ad Networks

Marketers have long wondered where their ad dollars are the safest. Singular, a unified SaaS marketing analytics solution connecting attribution data with campaign data in a single platform, has just released a fraud Index which helps answer this question. The 20 ad networks highlighted in the Index are capable of driving both significant volume to marketers while keeping fraud rates well below the industry average. (more…)

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Mobile Ad Fraud: 4 Best Practices to Fighting Click Spamming

Andreas Naumann
By: Andreas Naumann
November 8, 2017

Research from The&Partnership and Adloox, an ad verification company, estimates that advertisers could stand to lose $16.4 billion this year due to fraudulent traffic and clicks manufactured by bots on both desktop and mobile. Mobile ad fraud is unfortunately on an upswing heading into 2018, and is currently projected to rise to $50bn by 2027.

Fraudsters use several tactics to steal ad dollars away from advertisers, including click spamming (the most common), click injection, and fake installs. In this post, let’s take a closer look at click spam and what you as marketers can do to protect yourself from it. (more…)

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Liftoff Joins Adjust’s Coalition Against Ad Fraud (CAAF)

By: Morgan Friberg
September 19, 2017

Today Liftoff is proud to join the Coalition Against Ad Fraud (CAAF). Led by Adjust, a leading mobile attribution and tracking partner, the coalition is made up of key members of the mobile marketing industry including attribution vendors, ad networks and demand side platforms. Alliance members pledge to protect customers by working together to prevent ad fraud across the mobile industry. (more…)

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Mobile Ad Fraud Expert Answers Three Important Questions

Andreas Naumann
By: Andreas Naumann
May 24, 2017

Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.

You may have watched our recent partner fraud webinar with Liftoff where I spoke about mobile ad fraud. But if not, don’t worry, we’ve picked some choice questions to keep you informed of what’s going on in the industry.
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Mobile Ad Fraud Q&A with Adjust

Andreas Naumann
By: Andreas Naumann
May 10, 2017

Guest Blog: Well versed in large-scale data analysis, Andreas Naumann from Adjust brings more than nine years of experience working with advertisers in fraud prevention at multiple European leading ad networks including Zanox, Trademob and Glispa.

Headquartered in Berlin, Adjust is a mobile attribution and analytics company that provides app marketers with a comprehensive business intelligence platform.

Mobile ad fraud isn’t anything new to Adjust – we’ve been taking it on with one of the sharpest tools on the market (our Fraud Prevention Suite) with great success. However, one of the best ways to take on mobile fraud is to become as knowledgeable as possible – and with that, we’ve created answers to some of our most frequently asked questions, which could get you thinking about how deep fraud can be, and how it might be affecting your data, and your budgets. To find out more, read on.
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Liftoff Partner AppsFlyer Shares Insights and Strategies to Combat Mobile Advertising Fraud

Jon Burg
By: Jon Burg
May 1, 2017


Guest Blog: Jon Burg is the Head of Product Marketing at AppsFlyer. Jon is a seasoned marketer with 10 years experience in communications, customer experience and product innovation. As the founder of the social marketing capability at Digitas, Jon led social marketing and product strategy for a number of Fortune 500 brands.

AppsFlyer, founded in 2011, is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya, Israel. 

Mobile fraud is a real and growing issue. As billions of dollars have poured into the mobile marketing ecosystem, fraudsters have upped their game, finding ever more advanced ways to tap into this lucrative market. Since 2011, the team at AppsFlyer has helped mobile marketers detect, prevent and actively fight mobile fraud. Over the years, as the scale and sophistication of mobile fraud has grown, we have worked hand-in-hand with advertisers and partners across the industry to address this challenge.

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