One of Liftoff’s strengths lies with our ad creative team who tirelessly A/B test and optimize ad creatives – all sizes and formats – to improve performance of our mobile app install campaigns. Whether it’s a simple copy or CTA test, testing artwork or new ad formats, the team has amassed countless performance gains for all of our clients.
Testing at Liftoff, however, goes beyond ad creative tests. A/B testing is also a part of the culture on the marketing team at Liftoff, demonstrating time and time again that gut instincts are often wrong. “I don’t know, let’s test it,” is a common phrase around here. (more…)
